106 | Metcalfe Real Estate T T Kelly Deeks Tailored solutions for clients’ needs Metcalfe Real Estate specialises in a wide range of property services, including residential, commercial, rural, lifestyle blocks, property investments, and leasing. “By integrating fresh marketing strategies with a strong foundation of integrity and enthusiasm, our sales team is able to deliver an unparalleled experience for every client.” PROPERTY With a rich history dating back to 1927, Metcalfe Real Estate in Hāwera has stood the test of time, adapting and thriving through market fluctuations, and continues to make its mark as a trusted name in residential, commercial, and property management services. Originally founded as E. Dixon and Co., Metcalfe Real Estate has evolved over the decades into a leading real estate agency under the guidance of industry veterans like George Ranford and Selwyn Metcalfe. In 2020, Scott Roberts took the helm, bringing with him deep-rooted family connections to the business. By 2022, he became the sole director, continuing the company’s legacy while driving it forward. “The key to Metcalfe Real Estate’s success and longevity lies in our understanding of the needs of our customers, and our adaptation to an ever-changing market,” Scott says. “By integrating fresh marketing strategies with a strong foundation of integrity and enthusiasm, our sales team is able to deliver an unparalleled experience for every client.” Today, Metcalfe Real Estate specialises in a wide range of property services, including residential, commercial, rural, lifestyle blocks, property investments, and leasing. Its mission remains clear: to be the real estate leader in South and Central Taranaki through innovative marketing strategies, professional service, and unwavering integrity. Every strategy implemented is carefully designed to enhance engagement, streamline the sales process, and ultimately provide clients with tailored solutions that align with their specific needs. At the core of this initiative is a team of highly trained and committed sales consultants, who strive to create meaningful connections with clients while maintaining the highest ethical standards. By leveraging new and dynamic marketing techniques, the company aims not only to meet customer expectations but also to exceed them, fostering long-term relationships built on trust and reliability. Metcalfe Real Estate has navigated through the recent ups and downs of the market with resilience. “We’ve had a big surge through Covid, then a slight downturn over the past two years,” says Scott. “But now, for the first time in a long time, we are seeing some great momentum moving forward. More people are turning up at our open homes, and our investors are back in the market.” Scott says investors and first-home buyers are crucial players in the market, buying up the entry-level homes and providing the foundation for property movement, allowing other homeowners to take the next step up the property ladder. Metcalfe Real Estate has seen remarkable growth in its property management portfolio and is now overseeing close to 300 properties. “We have fantastic landlords and tenants, and we ensure rental homes meet the Healthy Homes Standards, which become mandatory by mid-year. Our landlords are working very hard to meet these requirements and provide healthier living environments for our tenants.” Metcalfe Real Estate prides itself on fairness and professionalism, and lives up to its responsibility to achieve the best outcome for vendors, while also treating buyers with fairness. “Especially now, as we start to see multi-offer situations again,” Scott says. Fostering an environment where vendors and buyers feel comfortable doing business, the Metcalfe Real Estate team, while professional and very knowledgeable about the local market, is also very approachable and friendly, welcoming questions and providing honest and insightful answers. Teresa Greenhill teresa.greenhill@mikepero.co.nz
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