Palmerston North-based electrical and engineering rm Max Tarr Industrial (MTI) has established itself as one of New Zealand's most reliable industrial service providers, with a team that boasts over three centuries of combined experience. Founded in 1978 when Max Tarr began working as an electrician from his home, MTI has evolved into a comprehensive business that provides specialist electrical installation, maintenance and automation services across the lower North Island. Jonathan Hogg, MTI manager and co-director, says that the company's success has been built on establishing deep, enduring relationships with key clients, perhaps none more signi cant than its 15-year partnership with Mitchpine. "We have a full-time site manager who has been based at Mitchpine since 2009 with additional sta as required depending on the project. We focus on building strong long-term relationships. We are there to meet any of their electrical needs and we excel at enhancing their productivity and reliability," says Jonathan. This approach to client relationships has been central to MTI’s expansion from a single electrician to a large multidiscipline business with approximately 30 employees, and 70 in the wider group. With leadership that includes signi cant industry experience, MTI has developed impressive sta retention. Jonathan himself has been with the company for 44 years and other sta members have clocked up around 30 years of service. "Consistency of sta is a key part of our relationship building and enables us to o er 24-hour support and a broad range of services," says Jonathan. This continuity has allowed the rm to develop an impressive depth of expertise across multiple sectors. From water treatment plants and sewerage systems to plastics manufacturing and meat processing, MTI has positioned itself as an end-to-end solutions provider. Operating from purpose-built facilities with dedicated workshops for mechanical engineering and electrical assembly, Max Tarr Group covers six specialist areas encompassing commercial, industrial, infrastructure engineering and civil, security and re alarms, infrastructure lighting and mechanical engineering. Jonathan says that the company's vertical integration, handling design, project management and construction in-house, has created a competitive advantage that has served it well on major infrastructure projects. He says MTI is recognised by regional councils and large manufacturers for delivering innovative, multidiscipline solutions with a strong focus on quality and client satisfaction. Other key customers are utilities, meat processing, food manufacturing, defence and transportation clients across New Zealand. Its teams have worked across diverse settings from upgrading Ohakea Airbase cabling to installing complex control systems for food processing plants. Its infrastructure lighting division has delivered specialised electrical and mechanical expertise in the lighting sector, with a primary focus on air eld lighting for military and commercial airports, as well as tra c signals and streetlighting throughout the greater Manawatu region. Jonathan says the company's longevity in a competitive sector stands as testament to its adaptability and the relationships it has cultivated over nearly ve decades of operation. “We are proud to be 100% locally owned and operated with a strong team ready to undertake any new projects.” Building long-term relationships INDUSTRY EXPERTS TRUSTED BY GOVERNMENT & INDUSTRY FULL-SERVICE SOLUTIONS COMMITMENT TO INNOVATION Powering Industrial Excellence Across New Zealand For over 40 years, Max Tarr Industrial (MTI) has been a trusted leader in industrial electrical and infrastructure solutions, delivering innovative, high-risk, high-reward projects across New Zealand. With a proven track record in defence, water treatment, food processing, and manufacturing, we specialize in designing, installing, and maintaining complex electrical systems that enhance efficiency, safety, and reliability. Specialized Services Industrial Electrical Control panel design, SCADA & PLC automation, and process control for manufacturing, food processing, and utilities. Infrastructure Lighting Specialists in airport lighting, traffic signals, and street lighting projects across Manawatu and beyond. Water & Wastewater Treatment Electrical and mechanical expertise in pumping stations, reticulation, and treatment plans. Mechanical & Automation Solutions Customized industrial systems for manufacturers, councils, and defence sectors. Palmerston North | Serving Clients Nationwide 0800 363 888 enquiries@maxtarr.co.nz maxtarr.co.nz
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