Business Central August 2022

AGCO – Global leader in quality agricultural machinery As a global leader in the design, manufacture and distribution of agricultural solutions, AGCO has a long and proud history in the New Zealand market with its world-famous brands that include Fendt, Massey Ferguson and Valtra. The success of AGCO in New Zealand has been based on o ering a wide range of quality agricultural machinery and partnering with local independently owned dealers to provide critical support for Kiwi growers and producers. Piako Tractors are a great example of that relationship. “Piako Tractors have been a strong long-term partner with AGCO and we have great con idence in their ability to service customers as they now have four branches across the North Island. Their dealerships are among the most professional in the industry as they continuously invest in their business and people,” says Peter Scott, Fendt Sales Manager for Australia-New Zealand. By partnering with local dealers, AGCO remains close to the market and its customer base, enabling it to have a good understanding of the environment and what actions are needed to ensure customers and dealers are well supported. It's part of AGCO’s ‘Farmer-First’ strategy. “Everything we do is for the bene it of our farmers – providing them with the most productive and e icient machinery as well as back-up support. We ind locally owned independent dealers are instrumental to this strategy as they are part of the rural community and committed to the success of the local growers and producers. The dealer principal and sta tend to have a long association with the area and have a great understanding of the customer base, which is key in providing a high level of after sales support 24/7,” adds Peter. Peter says farmers have been increasingly investing in the latest equipment to help deal with labour shortages, improve on production e iciency and reduce operating costs. Fendt has been an obvious choice for many Kiwi customers as the technology-leading brand of the industry with an enviable reputation for performance and great re-sale value. Fendt now o ers a full line of products including tractors, combine harvesters, round balers, hay tools and loader wagons. The new FendtONE platform raises the bar again for Fendt as farmers can now take control of various aspects of their farming operation such as cultivation, harvesting, baleage and fertiliser application. FendtONE features include steer-ready guidance systems, machine connectivity, ergonomic design and next level operator station and control. Piako Tractors are part of the AGCO global network of more than approximately 4,200 independent dealers and distributors throughout the world. Their dealers have access to the latest information and training via the AGCO Academy, ensuring service technicians remain up to date with the technical knowledge and capabilities required to service the machines customers depend on. “We’re proud to partner with a dealer group such as Piako Tractors who are committed to excellence in everything they set out to achieve and ensure their customers have every chance at succeeding in their business,” says Peter. “They pride themselves on supplying the best products and support and play a critical part in AGCO’s Farmer-First strategy.”

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