32 | REGIONAL DEVELOPMENT Business owners that know their customers’ needs Piako Tractors offers fully equipped workshops in all its locations – Morrinsville, Rotorua, Matamata and Northland – with dedicated technicians. from page 30 Morrinsville: Piako Tractors “These are brands our customers know can perform as they need them to and last the distance,” he says. Piako Tractors was started in Morrinsville in 1996 by Darrell Russell and has since grown into a large award winning dealership. The business has expanded to the top of the North Island through joint venture ownerships with local managers with Piako Tractors Northland with Murray Bale (previously Bryant Tractors), Piako Tractors Rotorua started in 2002 with Ian Pilcher, and Matamata Tractors with Kevin Morey. Piako Mitsubishi is a car and light commercial dealer located in Morrinsville, Rotorua and Te Aroha rounding out the company’s offering. Brian says that the combination of business owners as dealer principals allows Piako to fully oversee and manage the business with direct contact with its customers on a daily basis. “A lot of our owners and staff have grown up in the area and are very local. They know the people and their regions well. It’s a more personal approach. “We know our customers and their needs and in some cases have helped them for generations. “There is a lot of trust and they know that we’re there for the long haul to look after their needs.” This relationship extends to supporting the communities in which it operates. Piako Tractors does this quietly, giving a lot back in terms of sponsorships to local groups, schools. Piako is proud to be a strongly family owned business with Darrell still being hands on. Wife Catherine works in administration and son Liam has just started his diesel mechanic apprenticeship in the Morrinsville workshop. “Sort it out quick and fast with a good outcome is Darrell’s philosophy,” says Brian. As with farming and contracting, Brian says Unit 2/144 Thames St, Morrinsville P: 07 889 7681 www.tradezonemvlle.co.nz PROUD PARTNER OF PIAKO TRACTORS - MORRINSVILLE We stock a complete range of trade consumables, hand & power tools Come see us in store that managing a farm machinery dealership has seasons, which means intense pressure at certain times of the year. When the uncertainty of the weather is added in, and, more recently, the shortage of overseas trained staff and the supply of new tractors and machines from our overseas factories, it’s important that customers deal with a multi dealership brand such as Piako Tractors, he says. “The experience of the overall team plus ability to work together via dealerships means that Piako Tractors can service its customers better. Our team ensures that our customers’ equipment is delivered fast and the wheels of their existing equipment always keep turning.”
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