| 35 Rotorua: Lakeland Steel REGIONAL DEVELOPMENT Staying ahead of the trends Lakeland Steel has an array of projects, catering to diverse industries and applications. T T Rosa Watson HIGH PERFORMANCE GEARBOXES & MOTORS ASSEMBLED IN NZ PHONE 0800 432 777 Proven Solutions in Power Transmission for NZ ! " #$%& ' ( ) * ) ! ( ' " $% ) * ) ! ( + " , ( - 3dindustrial.nz • 91 Tallyho St, Rotorua Supporting with specialistmachining services Lakeland Steel Russet are pleased to be suppliers to Lakeland Steel Importers & Wholesale Suppliers of: • Geared Motors & Power Transmission Products • Conveyor Belting & Equipment • Industrial Hoses & Fittings • Industrial Products • Conveyor Vulcanising Services Source Supply Service 100% NZ owned O800 RUSSET Rotorua-based Lakeland Steel has established a reputation for its commitment to innovation and high-quality manufacturing while offering exciting career options. With over 40 years of experience, the company has honed its expertise in designing and fabricating cutting-edge products that meet the unique needs of their clients. “By staying ahead of industry trends and leveraging the latest technologies, Lakeland Steel consistently delivers solutions that are both efficient and effective,” Sales Director and Marketing Manager James MacPhee said. One of the key aspects that sets Lakeland Steel apart is its close collaboration with sawmills. By working closely with these clients, the company understands their specific requirements and designs safety equipment and machinery that ensures a safe working environment. “This collaboration extends beyond simply providing equipment - Lakeland Steel takes a holistic approach to ensure the entire manufacturing process aligns with the sawmill’s needs, from fabrication to installation and ongoing maintenance.” Lakeland Steel has an exciting array of projects, catering to diverse industries and applications. “Our expertise spans across various areas, including the design, fabrication and installation of conveyors, chip pads, bin sorters, planer mills, head rigs, slingsorters, and Precision Husky High Volume Chip Screens, to name a few. We also designed, fabricated and installed the Rotorua Tree Walk. “This broad spectrum of projects showcases the company’s versatility and ability to adapt to the unique demands of different sectors.” Career opportunities abound for individuals with a passion for hands-on work and a desire to see projects come to life. “We are committed to apprenticeship programmes by investing in the development of future talent, ensuring a pipeline of skilled professionals while offering apprentices the opportunity to explore different areas of the business to determine their true interests.” James said “a positive work environment is essential for personal and professional satisfaction. Lakeland Steel understands this, fostering a supportive and inclusive culture that encourages collaboration and creativity. We value our employees, recognising their contributions and providing them with resources and tools necessary to excel.” James himself became involved with Lakeland when he bought into it seven years ago following a career in banking and finance. “I wanted a challenge really and to own my own business, it was a great opportunity.” With a team of around 60 staff, including contractors, Lakeland Steel cultivates a closeknit community where everyone’s efforts are acknowledged. The on-site installation phase is another area of the business that offers an opportunity for career growth. Collaborating with a dedicated team, individuals can showcase their problem-solving skills and technical knowledge to ensure seamless installation and integration of fabricated products. This hands-on experience allows employees to witness the tangible impact of their work and contributes to the company’s reputation for excellence.” Lakeland Steel firmly believe that the success of their clients translates to their own success. “By prioritising close collaboration and understanding the unique needs of each client, the company ensures that every project is tailor-made to deliver optimal results.” The industry has a bright future with sawmilling with a constant demand for processing logs for domestic and export markets and Lakeland Steel has a role to play, James said. “It’s about getting efficiencies in production for them. We’ll go and look at what the client is trying to achieve,” James said. This client-centric approach not only fostered long-term relationships but also provided employees with a rewarding sense of accomplishment as they contribute to the success of various industries. Health and safety was important to Lakeland Steel and they were recently accredited to SiteWise Gold status and continued to develop quality systems. “If you are seeking a dynamic and rewarding career in the manufacturing industry, Lakeland Steel with its long-standing reputation as an innovative manufacturing company presents a compelling opportunity.”
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