18 | Manawatu & TRC Toyota - Palmerston North REGIONAL DEVELOPMENT T T Kelly Deeks Dealership embraces future challenges After 20 years of operation, family business Manawatu & TRC Toyota has a new CEO bringing some fresh energy to take the company forward into the future, embracing the changes that are coming to the motor trade industry, and supporting customers with everything they need for trouble-free motoring. female leaders in the automotive industry, and shining the light for Toyota in the wider Manawatu region. Fraser has been in the business for 21 years, starting out as a used vehicle consultant and growing through the business to general manager of sales, and on to group general manager in 2023. “I’m ready to take over,” Fraser says. “Debbie and Brendon have laid some really good foundations over the past 20 years that have Owned by Debbie and Brendon Hart since 2004, and joined by Brendon’s brother Fraser in 2010, the family expanded on their Manawatu Toyota dealership in Palmerston North by purchasing three TRC Toyota stores with locations in Feilding, Masterton, and Levin in 2010, then Whanganui Toyota in 2021. Manawatu & TRC Toyota now employs more than 150 people across its five locations. Under Debbie’s leadership, Manawatu Toyota enjoyed significant success over the years, winning the Toyota Supreme Award at the Toyota Dealership Excellence Awards for two consecutive years, Debbie taking home the Leadership Award for two consecutive years, and more recently winning the President’s Award for Customer Service in 2020. Debbie spent 20 years in the CEO role and worked for the previous owners since 1991. She has been an inspirational influence in the industry as one of the first female Toyota store CEOs, blazing the trail for other aspiring SPECIALEST IN TRANSPORT ENGINEERING AGRICULTRIAL | SERVICE INDUSTRIES | STRUCTUAL sales@oleary.co.nz | 06 357 5940 | www.oleary.co.nz
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