52 | Power Farming - Gisborne AGRICULTURE Glen Aspden with daughter Chanelle and partner Krissie Aspden. Based in Gisborne and part of the Power Farming Group, the business has been part of the East Cape landscape since 2005. T T from page 51 Maschio and Kverneland range of agricultural machinery which includes power harrows, seed drills, mowers, rotary tillers, mulchers, precision planters and hay making equipment. We also import Merlo Telehandlers.” Palmerston North based farm machinery manufacturer Redback provide Power Farming with a range of machinery including the trailed harrows and Walco fertiliser spreaders. An extensive range of second had tractors and machinery to suit all purposes, budgets and requirements is also available while highly skilled heavy diesel technicians look after new tractors and machinery to keep them within warranty. “We also service older tractors and have a whole engineering bay to fabricate parts that cannot be repaired. We understand the critical importance of keeping our customers productive and provide a field service with three technicians on the road keeping the clients’ machinery operational.” As a diversification from farm agricultural equipment, Power Farming also holds the franchise for the JCB range of construction equipment, one of the world’s top three manufacturers of construction equipment. Glen says this relationship has added real value to the business, particularly after Cyclone Gabrielle when contractors and farmers purchased JCB excavators and other construction equipment to clear away silt and debris after the storm event. “The acquisition of the JCB franchise really has been very positive for Power Farming Gisborne and has proven to be an excellent complement to our farming machinery. The net result of those sales post cyclone put this branch forward as Dealer of the Year this year and we will find out the results this September.” Fresh from the Mystery Creek Field Days held from the 12th - 15th of June, Glen says there was a definite upbeat vibe amongst the farming community, compared to recent times. “Power Farming New Zealand held a very large stand at Mystery Creek, and all the sales people and dealer principals from around the country worked there over those four days. While the recession has meant that farmers have held onto their wallets a little tighter than normal, the impression we gained from Mystery Creek was that the tide was turning. Gisborne is a little more isolated and not many farmers from the region made the trek to the Waikato, but some of the Power Farming branches that were closer to Mystery Creek were absolutely pumping and sold quite a bit of machinery.”
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