Business Central March 2023

| 47 Karen Phelps New cabinet componentry range Amorini has built its reputation on its worktop offering with products include Duropal, Infinity/Meganite, Mirostone and Centoni. Amorini MANUFACTURING Amorini NZ has just released a new cabinet componentry range for the trade and wholesale markets, which company owner Chris Prier says will deliver high quality products, in just five days lead time from the placement of an order signifying Amorini NZ’s substantial investment in capital stock holding. It will complement Amorini NZ’s overall offering and its bid to be a one-stopshop for its customers, nationally. “For over 45 years we’ve been manufacturing the highest quality cabinet componentry right here in New Zealand and our new cabinet component offer is extensive. “Available with numerous décor options, European, lifetime warranty, soft-close hardware and a range of variable cabinets to customise design, it is all delivered in super fast lead times that make our customers’ lives easy,” he says. Amorini has built its reputation on its worktop offering with products include Duropal, Infinity/Meganite, Mirostone and Centoni. Chris says a key point of difference is the rapid two day delivery times, possible due to Amorini NZ’s robust systems that are integrated, from the time a customer places an order via the company website, encompassing plant, machinery, warehousing, picking and dispatch. Chris, who has historically had a background approaching 30 years in operating a kitchen manufacturing business, started Amorini NZ in 2008. He has leveraged off a long established supply chain and relationships (Amorini also operates in the UK, Australia and Hong Kong, via separately owned businesses) to bring a comprehensive offering to the New Zealand market. “Amorini has a real understanding of the industry and offers an indepth knowledge base. The company has been built on its service level promise.” Amorini NZ sources superior quality materials from international specialist manufacturers and combines 21st century designs, materials and systems with old-fashioned craftsmanship. All product is manufactured, stocked and distributed from Palmerston North via three sites employing a tight knit team of expert craftspeople and technicians that ensure that Amorini NZ’s processes are swift, efficient and cost-effective for its clients, and that product quality exceeds anything else available, says Chris. Amorini counts both small and large retailers as its clients and they display a range of Amorini product in their stores. Chris says unique service levels are what sets Amorini apart. “Amorini has a real understanding of the industry and offers an in-depth knowledge base. The company has been built on its service level promise. For example laminate tops despatched to the customer two days after ordering when the industry norm is 15 working days plus and cabinetry on a five day dispatch whereas smaller companies might take six to eight weeks.” Amorini can also upscale quickly. For example Chris says that for the last two and a half years Amorini has been supplying a company in Auckland with cabinet components in bulk, averaging around 450 cabinets per day five days a week. Chris says Amorini has some ambitious goals for the future including the imminent release of a wardrobe storage solution in the second half of 2023 (also with a five day delivery promise), a bathroom range coming on stream and, in the second or third quarter of 2023, a full rendered design quotation service. This will complement the company’s benchtop designer platform online design tool currently offered, which allows its customers to create their own design, select product, get an instant quote and place an order. Chris says it is all part of Amorini NZ’s overall bid to better serve its customers, the trade and wholesale markets of New Zealand. • To see the full range of Amorini worktops, splashbacks and cabinetry on offer, visit amorini.co.nz and register today. Proudly supporting New Zealand’s kitchen industry. Amorini is a proud New Zealand business supplying the trade with a range of affordable quality Benchtops, Splashbacks & Cabinetry components. We combine 21st century designs, material and systems with good old-fashioned service! (06) 358 2759 | info@amorini.co.nz amorini.co.nz

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