| 45 Hawke’s Bay: Mt Erin Group Mt Erin Group is a collective of Seven Hawke’s Bay apple orchardists. REGIONAL DEVELOPMENT Grosafe has it covered Since 1995 the Grosafe Group, a locally owned business based in Mt Maunganui, has been supplying innovative products to a wide array of horticultural operations across New Zealand – these sectors include the avocado, pipfruit, stonefruit, vegetable and viticulture. It also supplies product into the forestry, arable and cropping market. Chief Executive David MacGibbon says Grosafe’s focus is very much tuned to ongoing research and development. “We’re always looking at ways to improve existing products and formulations, packaging and easy of handling,” David explains. Partnering with New Zealand’s leading research organisations with the development and evaluation of new products and constantly striving for better solutions, has placed Grosafe in an enviable position here. While the main o ice is in Mt Maunganui, the company is structured to create maximum reach to customers with a network of ield representatives, all skilled in understanding the science underpinning the product o ering, which is continually evolving. In the horticultural sector Grosafe o ers specialised post-harvest storage solutions. One of these, Grofresh®, enables fruit processed at packhouses to remain perfectly fresh durng the important storage and transporting phases. “It contains 1-methylcyclopropene (1 MCP) e ectively inhibiting the production of ethylene, which forms naturally after fruit is picked. Ethylene causes fruit to deteriorate.” And with a nod to fostering environmentally bene icial and sustainable farming practices, Grosafe is leading the way with the introduction of softer products that help open the door to more and more markets overseas. “We’re also working hard, sourcing and developing a range of certi ied organic products and biostimulants.” David says he’s in awe of the amazing attitude of growers and farmers impacted by the devastation wrought by Cyclone Gabrielle and other profound weather events. “I know the term resilience gets bandied about but the fortitude of growers in Hawke’s Bay and Gisborne, in partfciular de ies description.” A visit to www.grosafe.co.nz will provide readers with a wealth of information on the rigorous research and capabilities of the products the company produces; products it stakes its reputation on; products proven day in and day out, across our primary sector. ® Protecting fruit crops post-harvest and ensuring retailers and consumers receive our New Zealand produce in the best and freshest possible condition has never been more important. In addition, growers and packhouses are looking for better value and efficiency options at every step of the supply chain. Responding to these challenges, Grosafe has developedGroFresh® post-harvest treatment. GroFresh®is applied in the cool room to help counteract the effects of ethylene on harvested fruit during transport and storage by: • Helping maintain firmness and acidity • Preventing superficial scald and soft scald on pome fruit • Protection from external sources of ethylene • Delaying ripening and senescence • Reducing incidence of peel greasiness in apples and incidence of core flush and mealiness in pome fruit • Reduction of internal ethylene production, fruit aspiration and chilling injuries GroFresh® has been tried and tested in NZ packhouses over multiple seasons, demonstrating excellent performance and consistently delivering greater value. For more information on how to benefit fromGroFresh® talk to Grosafe Group today. ® Registered pursuant to ACVMAct 1997, GroFresh®No. P9823. 0800 220 002 | info@grosafe.co.nz | www.grosafe.co.nz GroFresh® Keep Fresh with GroFresh
RkJQdWJsaXNoZXIy NDc2Mzg=