54 | Small cars and SUVs popular The Suzuki Vitara - another big seller in New Zealand. T T from page 52 Suzuki NZ AUTOMOTIVE Offering Premium Insurance Products to Suzuki Customers PROTECTAINSURANCE.CO.NZ “There are only two motor vehicles companies in the world over a hundred years old that are still in original ownership and Suzuki is one of them. “Suzuki makes twice as many cars as Mazda and three times as many as Mitsubishi. Tom also points out that most of the nationwide dealer groups have been part of the Suzuki family for a good many years. They understand the product, know what the customer wants, and have a repeat customer base. “Customers are satisfied with the product, the price and what they are getting from the dealer network. Many of the dealerships also sell other brands, and part of our marketing is to get customers into the dealership networks asking for our product. “We work with the dealer network to forecast what products might be needed, and order that product from the factory, within our negotiated allocation. “We typically have to order product seven months ahead of when it arrives, so our crystal ball has to be pretty good.” It is also about understanding your markets and that is where Suzuki NZ’s regionally based Headquarters shines. “Being regionally based in Whanganui, we tend to have a more family focus, than a large corporate. “Our relationship with our dealer network is more of a horizontal partnership arrangement. “We’re one of the few companies that the dealers can ring, and ring me today. Many of the Whanganui team own lifestyle blocks, and some are the children of farmers. “We understand the markets we’re selling to, we know when it is lambing time and what is happening on the farms at certain times of the year. “If we’re marketing to farmers we understand what they are doing.” businesscentral Each edition priority delivered to your door. . Stay informed; we work with business owners and decision-makers across all economic sectors, pro iling their success. i ; i i i i - ll i , ili i . www.waterfordpress.co.nz/subscriptions . . . i i 03 983 5525 03 983 5525 Your Business, Your Industry, Your News. Volume 6 | Issue 2 | April 2021 www.waterfordpress.co.nz ‘Excellence in Energy’ Taranaki’s Todd Energy will have a key role to play as New Zealand moves toward a low emissions economy. Page 8 Waikato farmers Dean & Ang Finnerty have expanded their dairy cow operation into a successful goat milking enterprise as well PAGE 10 Turning challenge into opportunity AUTUMN 2022 www.waterfordpress.co.nz Volume 6 | Issue 3 | July 2021 www.waterfordpress.co.nz Making waves Back on track New Zealand hydrofoil maker Armstrong is generating interest around the world with its high performance products. Work on the ambitious NZCIS facility in Upper Hutt is progressing well after Covid disruptions. PAGE 70 PAGE 10 Healthy delivery A new elective surgery facility in Hastings will provide a big boost to the region’s operating capacity. PAGE 52 Volume 6 | Issue 5 | December 2021 www.waterfordpress.co.nz Cheers Boys! YoungWellington irm3Māori Boys is creating a buzz with it’s ground-breakingWai Manuka natural beverage. PAGE 45 Passion and pride New Plymouth’s Energyworks has forged a strong reputation in 50 years of business. PAGE 64 Seaview upgrade CentrePort’s SeaviewWharf facility is set for a major upgrade to bring it up to international standards. PAGE 14
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