| 7 Making waves with the ‘Juno Effect’ Taranaki gin distillers Dave and Jo James brought the Juno brand into the world in 2017. Venture Taranaki: Juno Gin REGIONAL DEVELOPMENT T T Richard Loader Design, Installation & Servicing of • Water Pumps • Water Treatments • Irrigation Systems • Solar Pumping Systems • FarmWater Design • Plumbing New address: 12 Oropuriri Road, Waiwhakahio PROUDLY SUPPORTING JUNO EFFECT 06 757 5064 • taranaki@thinkwater.co.nz • www.thinkwater.co.nz/taranaki The Juno Effect is a concept that describes the ripple effect created by one business on other businesses within the same commercial ecosystem, and was cleverly used by Taranaki gin distillers Dave and Jo James, who brought the Juno brand into the world in 2017. “The Juno Effect is a consequence of our existence,” says Jo. “When we talk about the Juno Effect, we are referring to the secondary businesses that also benefit from our existence, and of course we from them. We very much work in collaboration. Our ethos is all around win/win. We work with people. If we do research, we open source it because everyone will win from that activity.” The genesis for the Juno Effect was a bright idea on thinking about fairness and stemmed from Juno’s inclusion in the 2017 Auckland Food Show, where Juno had its national launch. For Taranaki food businesses, the regional development agency for Taranaki, Venture Taranaki, had provided half the cost of a stand at the Food Show, enabling eight Taranaki businesses to attend and showcase their products. With the cost to get a stand running well into the thousands, to get half of it paid by Venture Taranaki was a very valuable bonus, particularly for a start-up business such as Juno. Dave and Jo were concerned that they had been given an advantage but realised it was not just theirs and the seven other businesses that were being showcased at the Food Show. Yes, the Juno brand is there, but contributing to the Juno development and success story were at least fifty other businesses, from the suppliers of raw materials through to their marketing company. Extrapolating that out to the other seven businesses, that is around four hundred other Taranaki businesses, yet only eight get to be at the Food Show. “So, the Juno Effect was a concept that Jo and I came up with to demonstrate that our business was not just our business,” explains Dave. “We are a collective of many other organisations around Taranaki, which have all contributed to the overall opportunity for us to be in the position we’re in now.” The Juno Effect is really the consequences of a business’s existence, and as concepts go it is hardly new. In the business of writing business stories, the importance of building relationships with customers, suppliers and staff is a mantra that I frequently hear. What Dave and Jo seek to do quite openly is bring it all to life — to live and breathe it with everything that they do. “Businesses that work alone don’t necessarily contribute to community or build regional economic prosperity,” says Jo. “Businesses that collaborate, work cooperatively, and have rich business relationships, rather than one-dimensional transactional relationships, are the ones that build economic strength in the regions and become a success story, not just for themselves, but a number of other businesses. “We wanted a way to describe that, and the catch-phrase The Juno Effect really came from that. We’re trying to say, this business couldn’t be what it is without all of these other businesses. That’s true for most businesses, it’s just that not everyone takes the time to sit down and describe it, and say ‘what does this look like for the region?’” Without Juno gin, all of these other businesses would be just a little smaller than what they are now, because they have all gained something from Juno shopping locally, building collaborations, building the business network. That is the Juno Effect. “Our business, was never to set up the Juno Effect. It was always to build a brand and a product, but the way we set about it was by working collegially and in so doing, building something for Taranaki.” When establishing the business at the very outset, Dave and Jo were asked if they wanted to set up a company that was a cash cow, boom and bust, or did they want to set up a legacy company; something that had value and longevity. “We have always been on the legacy side,” says Dave. “We wanted to create something that will benefit us and the community in the long term. The Juno Effect is one part of how we manifest that passion. We have three company values: make it fun, make it together and make it right – the Juno Effect reflects the make it together value.” The question for other businesses is, where does the Juno Effect sit within their own business ecosystems? “When we talk about the Juno Effect, we are referring to the secondary businesses that also benefit from our existence, and of course we from them.” businesscentral Each edition priority delivered to your door. . Stay informed; we work with business owners and decision-makers across all economic sectors, pro iling their success. i ; i i i i - ll i , ili i . www.waterfordpress.co.nz/subscriptions . . . i i 03 983 5525 03 983 5525 Your Business, Your Industry, Your News. Volume 6 | Issue 2 | April 2021 www.waterfordpress.co.nz ‘Excellence in Energy’ Taranaki’s Todd Energy will have a key role to play as New Zealand moves toward a low emissions economy. Page 8 Waikato farmers Dean & Ang Finnerty have expanded their dairy cow operation into a successful goat milking enterprise as well PAGE 10 Turning challenge into opportunity AUTUMN 2022 www.waterfordpress.co.nz Volume 6 | Issue 3 | July 2021 www.waterfordpress.co.nz Making waves Back on track New Zealand hydrofoil maker Armstrong is generating interest around the world with its high performance products. Work on the ambitious NZCIS facility in Upper Hutt is progressing well after Covid disruptions. PAGE 70 PAGE 10 Healthy delivery A new elective surgery facility in Hastings will provide a big boost to the region’s operating capacity. PAGE 52 Volume 6 | Issue 5 | December 2021 www.waterfordpress.co.nz Cheers Boys! YoungWellington irm3Māori Boys is creating a buzz with it’s ground-breakingWai Manuka natural beverage. PAGE 45 Passion and pride New Plymouth’s Energyworks has forged a strong reputation in 50 years of business. PAGE 64 Seaview upgrade CentrePort’s SeaviewWharf facility is set for a major upgrade to bring it up to international standards. PAGE 14
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