4 | JH Whittaker & Sons T T Anne Boswell Sweet reward for NZ’s favourite brand At the heart of Whittaker’s enduring success is an unwavering passion for chocolate. T T to page 6 REGIONAL DEVELOPMENT The people have spoken – and JH Whittaker & Sons, for the 13th year in a row, has been voted New Zealand’s Most Trusted Brand. The accolade, based on the opinions of ordinary consumers in the annual Reader’s Digest survey, recognises brands that stand out in terms of reliability, quality and ethics. For Whittaker’s, this trust is not just about delivering delicious chocolate, it is built on a foundation of ethical practices, sustainable sourcing, and a commitment to the local community. “We measure our success by the recognition of our chocolate lovers. These awards means we need to keep doing what we are doing: putting an emphasis on quality, every day, in every aspect of the business.” Whittaker’s chief marketing officer Soraya Cottin says it is an honour to accept the titles of Most Trusted Brand, Best Confectionary and New Zealand’s Most Iconic Brand in 2024. “We are so proud,” she says. “ “We measure our success by the recognition of our chocolate lovers. These awards means we need to keep doing what we are doing: putting an emphasis on quality, every day, in every aspect of the business.” At the heart of Whittaker’s enduring success is an unwavering passion for chocolate. The company operates with the belief of its founder James Henry Whittaker that “best is always better”. This philosophy drives everything they do, from sourcing the finest ingredients to ensuring that every aspect of the production process is executed to the highest standard. For Whittaker’s, “good, honest chocolate” isn’t just a slogan – it’s a guiding principle that influences every decision they make, from cocoa bean sourcing to customer service. Whittaker's Proudly supplying quality corrugated packaging to Packaging Central +64 6 367 6800 casectrl@ojifs.com ojifs.com
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