6 | Sweet success for Whittaker’s Packaging is another area where Whittaker’s has made strides towards sustainability T T from page 4 JH Whittaker & Sons REGIONAL DEVELOPMENT The company uses only Rainforest Alliance-certified cocoa beans, a move that ensures both high-quality ingredients and sustainable practices that benefit farmers and their communities. Packaging is another area where Whittaker’s has made strides towards sustainability. Currently, 82.5% of the brand’s packaging volume is recyclable, though the company acknowledges there is still progress to be made. Whittaker’s success is not just about making great chocolate – it’s also about building strong, meaningful relationships with its customers. The company takes feedback seriously, actively listening to what chocolate lovers want and responding to their desires. A great example of this is the recent relaunch of the macadamia chocolate block, which had been the most requested product by customers. The brand’s ongoing dialogue with its consumers helps build and maintain the trust that has made it a household name for over a century. As a family-owned business now in its fourth generation, the company prides itself on sourcing as many local ingredients as possible to ensure its products reflect the country’s vibrant food culture. From artisan chocolate that showcases New Zealand’s fresh ingredients to everyday favourites, the focus remains on quality and authenticity. Soraya says the recognition is great for the whole Whittaker’s team. “Everyone involved in the process contributes to building a trusted brand - from harvesting the beans right through to telling the stories,” she says. “We are all super-passionate about chocolate and we are excited to have this award.” www.packagingproducts.co.nz Proud to be associated with Whittakers. Incorporating:
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