72 | Punching above its weight The PureKraft models currently range in size from 5m to 10m. Purekraft Boats T T Hugh de Lacy MARINE It’s perhaps no surprise that PureKraft Boats is punching above its weight in the highly competitive New Zealand boat market, given that the manufacturing arm grew from a marine design and naval architectural firm, Hall Marine Design. Jarrod Hall started Marine Design in 2007 before setting up a second company six years ago to manufacture a range of aluminium boats. Since then PureKraft Boats has enjoyed outstanding success in the prestigious Hutchwilco Boat Show held annually in Auckland. The 800HT model won the Open All-Purpose Family Boat of the Show Award in 2023, following a similar achievement in 2021. PureKraft produces a small number of boats compared to the high-volume production outfits, but it’s more interested in crafting high-quality and custom craft, with designs driven by innovation and customer satisfaction. The PureKraft models currently range in size from 5m to 10m, with the 7m-to-9m trailer boats being the most popular. PureKraft Boats and Hall Marine Design work from the same Reynolds Avenue, Papamoa , premises, with Jarrod running the design company and Shannon Frost the manufacturing arm. Jarrod works with another qualified marine architect and designer in the office, while the manufacturing arm has a staff of seven. The latter operates in two adjacent sheds, one of 400m2 where the hot-work – the aluminium welding – is carried out, and the other of 430m2 where the fit-outs and finishing are done. Jarrod and the team had been designing a wide range of watercraft for clients around the country and overseas for many years before setting up PureKraft, everything from custom and production trailer-boats to big world-class motor yachts and commercial boats. Besides New Zealand, boats to PureKraft’s designs are making waves all over the world, from the United States to Europe and Asia. PureKraft Boats’ reputation is built around hull designs that provide a notably soft and smooth ride even through rough waters, and visibility is maximised by the company’s industry-leading one-piece glass windscreen. The company has about 18 standard designs, including three big diesel-powered trailer-boat models ranging up to 10m in length, with a new launch range from 12m to 15m currently in design development. PureKraft also builds a 12m amphibious craft in partnership with Sealegs, with current builds under way for customers in New Zealand, Norway and the United States. The smaller boats, of five to seven metres, offer a choice between a centre console, designed for the fisherman, and a hard-top, and they’re easy to launch and can be retrieved single-handedly. The seven-to-eight-metre models are designed for the blue-water fisherman wanting to venture a bit further off-shore, and they feature a good-sized and comfortable cockpit with generous storage space while being towable by a ute or SUV. The most popular design is the 770HT, 7.7m long and boasting all the PureKraft design and comfort features. Most of the company’s business comes from word-of-mouth recommendations, often followed up through its comprehensive website. It’s on the expansion path with plans for bigger premises over the next few years. Proudly Supporting Purekraft by HMD altus.co.nz/industrial-aluminium sales@altus.co.nz 0800 77 77 44 Leading the way in Marine Upholstery Photo courtesy of Purekaft Boats www.textilehouse.co.nz Textile House TRANSFORMI NG V I S I ONS I NTO EXCELLENCE
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