4 | ENERGY Waitomo Group: 75th Anniversary Brand that resonates with people from page 3 Grey and Jimmy Ormsby. Waitomo is 100% owned by the Ormsby family and has been through three generations of family management, with grandson Jimmy now Managing Director. Over the last decade, in addition to providing bulk fuel supply, onsite diesel supply and fuel storage solutions, Waitomo has established 54 fuel stops, catering to retail customers, along with another 23 diesel stops for trucks. All fuel stops are unmanned. “Our northern most site is Paihia, and the southernmost sites are two in Dunedin,” says Chief Operating Officer Simon Parham. “We opened our first site in the South Island in December 2019 — Waitomo Fitzgerald Avenue in Christchurch, and there are now two other Christchurch sites, Woolston and Cranford Street. “Most of our sites are in the North Island, but we’re looking at growing our business further into the South Island. We’re about to start development of a site in Timaru and will continue to investigate other options as they come along. “We want to build sites where the people are and create that network so that it can also cater to our commercial customers. We are also expanding our North Island sites as well.” Simon says while there really hasn’t been any forecourt service for motorists in New Zealand for twenty years or so, the customers’ decision to use Waitomo when filling their tanks is based upon great pricing, great locations and the company is easy to use. “People do have different shopper missions – sometimes they might want a pie or a coffee, while others just want to get the fuel and get going. “Our average transaction time is two minutes-twenty seconds. It’s a nice in and out transaction, especially when there is still nervousness around Covid, and now the flu. You can stay in your own bubble, and the fuel is at a fair price. “We’re now one of the very few Kiwi-owned fuel companies left, and the Waitomo brand really resonates with people. People can see what Waitomo has done and if there’s a Waitomo around, they can be assured of a fair price. “Our app allows in-vehicle contactless payment and gifting. They are the things our customers really like, and they are voting with their cars. We also have two unmanned contactless car washes, and we will be opening one in Petone and building another in Ruakura.” Waitomo continues to be 100%-owned by the Ormsby family and has been through three generations of family management, with grandson Jimmy Ormsby now holding the mantle of Managing Director. Jimmy joined Waitomo in 2003 and progressed through the business, championing the rapid national expansion, particularly through unmanned fuel stops. to page 6 Providing a professional, safety conscious service to The Waikato & Bay of Plenty Panel and paint specialists for Insurance approver repairs for cars, truck, trailer, diggers, bodies, cranes and machinery, we also sandblast and sign write. Contact us today to help with any of your Collision Repair or Refinishing needs Te Awamutu Branch 1585 Alexandra St, Te Awamutu, Telephone: 07 871 6780 E-mail: office@fleetimage.co.nz Auckland Branch 63 Ash Road, Manukau Auckland, Telephone: 09 263 6696 E-mail: kris@fleetimage.co.nz Hamilton Branch 28 Foreman Road, Hamilton, Mobile: 027 244 4327 E-mail: dean@fleetimage.co.nz www.fleetimage.co.nz
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