6 | EC Attwood Ltd T/A Attwoods Packaging T T Kim Newth Packaging experts celebrate 70 years Attwood’s head office and main distribution centre is in East Tamaki, servicing customers across the Auckland region and beyond, from Pōkeno to Kaitaia. REGIONAL DEVELOPMENT Edward (“Eddie”) Charles Attwood, who founded the company in Auckland in 1953, once famously said, “Customers are not an interruption to our work, they are the purpose of it.” Seventy years on, this family-owned packaging supply specialist remains true to their founder’s ethos, providing the best possible customer service. “Attwood’s turned 70 in September 2023; it is a significant milestone and one that we are proud to have marked with our team,” observes Bruce Chapman, Attwood’s Operations Manager. “Being family-owned is our point of difference and it continues to fuel our passion for providing tailored packaging solutions that work for business.” Strong relationships are important to Attwood’s, which works closely day-to-day with their customers as well as with industry partners. The major carriers of freight are independent family-owned operators in Auckland and Hamilton and these people are a valued extension to the business. Today, this thriving business remains in 100% family ownership. Following Eddie’s passing in 2005, his eldest son Milton took up the reins. In turn, following Milton’s retirement “Being family-owned is our point of difference and it continues to fuel our passion for providing tailored packaging solutions that work for business.” in 2019, the CEO role passed jointly to Eddie’s grandson Carl Attwood and then National Sales Manager John Isemonger. Through successive years, Attwood’s has built not only a leading reputation for friendly, efficient service but also a comprehensive product range that caters to businesses large and small across New Zealand. Serving as much more than a product stockist, Attwood’s is a proactive packaging partner and works closely, one-on-one, with account customers to provide customised solutions, anticipating packaging needs and providing customised performance reports. “We have grown the company around our clients and our stock caters to their needs. Our team aims to be as helpful to them as possible.” Since 1953, Attwood’s has grown from a one-man operation to a team of around 50 staff, employed out of branches in Auckland (East Tamaki), Hamilton, Mt Maunganui and Christchurch. Attwood’s head office and main distribution centre is in East Tamaki, servicing customers across the Auckland region and beyond, from Pōkeno to Kaitaia. It is ably supported by another large custom-designed distribution centre in Hamilton that efficiently covers the Waikato and Bay of Plenty. This 3000sqm distribution centre, which opened in Hamilton in 2019, is an efficient, user-friendly facility that features an automated picking order system, modern internal warehouse and specialist inhouse computer systems. The Hamilton branch is coming up to 60 years of supplying the needs of the Waikato and beyond. The company’s commitment to innovation with new technologies powerfully complements their extensive track record in the market and their unwavering dedication to personal customer service. Attwood’s extensive product range is continually updated to meet changing needs. It includes bags and liners; film and pallet wrap; food service products; hygiene and cleaning products; office supplies; protective packaging; retail packaging; safety products such as hi-vis clothing and disposable gloves and masks; ties, strapping and ropes, twines and tapes, packaging labels and adhesives. Bruce notes that sales reports show that their products are well-supported across the whole range. Exclusive to Attwood’s is the AIRmove® void fill system that eliminates the need to purchase, transport and store bulky rolls of bubble wrap or bags of loose fill; it makes professional strength product and offers product on demand. “We have seen good uptake of these machines – they really help businesses to improve their packaging efficiency. Paper Void Fill is really gaining momentum as customers are aware of their own environmental impact.” In today’s sustainability conscious market, Attwood’s is fast adapting to support those customers seeking eco-friendly ways to reduce waste. “We are growing our range of sustainable products all the time, underpinned by a commitment to the 3Rs – Recycle, Reuse and Reduce.” As they embark on their next 70 years, Attwood’s, “The Packaging People”, are well-positioned as market leaders in a competitive environment, providing quality, relevant products and a service that many would describe as second to none. www.integratedpackaging.co.nz | 09 274 4499 | 5 Sir William Ave, East Tamaki, Auckland + Crop Packaging Products + Plain Films + Industrial Stretch Films + Pallet Shrink Film + PVC Food Films + Stretch Hoods + Bundle Shrink + Plain & Printed Bags Proudly supporting Attwoods Packaging
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