| 85 T T Sue Russell Renovating expertise When customers first engage Refresh Renovations Whangarei a free on-site consultation is offered, with advice to help guide thinking. Refresh Renovations - Whangarei “It’s important I can see the space to gain a sense of what is possible to achieve in the area.” BUILDING Shamrose Chaudhry purchased Refresh Renovations Whangarei in 2021, having worked in the energy sector as an engineer. When the refinery at Marsden Point closed he had the option to consider going back to New Plymouth or stepping out into a new business venture – he chose the latter. As Refresh Renovations – Whangarei, franchise’s manager, he has a sales manager and a project manager working for him. “This is a good structure for the business,” Shamrose says. Asked how business has been Shamrose says because he tends to take on projects where he’s dealing with multiple trades, it places the company in a better position, given the nature of projects it takes on. “We don’t do single trade projects because they are easily done by others so we concentrate on getting involved with the projects that are multi-disciplinary, like bathroom renovations. When you’re engaging with multiple trades around one project timing is absolutely critical, because these are areas of a home in high demand.” Shamrose says that key to the success of the business and its reputation is being absolutely upfront with customers from the first conversation where budget limits are discussed. Ensuring that everyone is on the same page about what is realistic is essential. “I also find that when you establish a strong open relationship based on good communication then if there is a delay for some reason, people are reasonable and understand you’re doing the best you can. I place a lot of emphasis on the quality of engagement I have with my customers for this reason.” When customers first engage Refresh Renovations Whangarei a free on-site consultation is offered, where Shamrose will provide advice to help guide thinking. “It’s important I can see the space to gain a sense of what is possible to achieve in the area. In this way I can provide realistic options and a guide to the costs involved right from the start.” Shamrose engages a designer, once a conversation around ‘must haves’ and ‘would be nice to have’ has taken place, upon which, the customer pays for a series of design options to view. “Once a concept plan has been finalised then I have something tangible to base pricing on. Because I provide the sub-trades I engage with, with ongoing work, they are able to cost out their part of the project very competitively. It brings benefits all round, for them, for the customer and for my business.” There has been a slowing down somewhat in the market Shamrose has observed, however encouragingly, in the last two or three months there’s been some positive recovery. His business offers its services within a area extending in all direction within a one hour travelling time radius of Whangarei. Asked about a specific project that’s been quite memorable, Shamrose says he’s just completed a major garage conversion requiring a resource consent on a cross-leased property which the owners wanted to have sub-divided. “The resource consent took months to sort through and was not easy. The client moved to Dunedin while the build was happening and they just came back early May. They were absolutely over the moon about what we had achieved for them.” Looking back on the relatively short time Shamrose has operated Refresh Renovations – Whangarei, he says he’s pleased with what he and the small team have achieved. “We’re about offering really good options and the best possible value to our clients. It’s always a great feeling when we’ve finished a project to see the reaction of the owner is wonderful.” Delivering projects to the highest standards accross the whole range of scaffolding requirements. WHANGAREI | AUCKLAND | WAIKATO | TAURANGA | BOP BRUCEMcQUEENCARPENTERS FULLCONTRACTS NEWHOMES SPECHOMES COMMERCIAL JOBS SHOPFITOUTS ADDITIONS ALTERATIONS 027 277 1020 www.whangareibuilders.co.nz bruce@whangareibuilders.co.nz Supporting RefreshRenovations
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