Business North July / August 2021

6 | Meal kits a winner - page 8 Taking the ‘chore’ out of shopping from page 5 Janene says that Farro aims to make its cus- tomers’ grocery shopping an experience, not a chore. “We aim to provide our customers with a retail experience that ignites the senses. “ Our team takes the job of selection for our shelves very seriously and work to provide food that also reflects our own desires – free from artificial ingredients, high quality, pro- vides value and of course, are delicious.” She says the entire team at Farro love to cook and is constantly being inspired by new ingredients, new ideas and exciting recipes. Farro commits to sharing that inspiration with its shoppers by providing seasonal rec- ipes across the store that tie in with its month- ly themes and through Feast, its in-house magazine, which is a showcase of everything great for the month ahead at Farro. “At Farro we have a real authenticity around the products we sell,” says Janene. “You’re likely to see the person making the product in our store telling their story,” adds James. “Helping people to make authentic connec- tion to their food is what Farro is all about.” RETAIL Farro