Business North July / August 2021

www. b l u e f r o g b r e a k f a s t . c o . n z PROUDLY CERTIFIED CLIMATE POSITIVE Farro’s No.1 Best Selling Cereal Welcome to our NEW Triple Nut and Cinnamon Crunch Granola. Think cinnamon French toast with vanilla… now available exclusively at Farro. Blue Frog Macadamia Almond and Manuka Honey 350g based off last 13 weeks unit sales. Quality Ingredients, Great Taste Kiwi start-ups need good support to thrive and that’s why Blue Frog Breakfast is grateful to Farro Fresh New Zealand. Early on the company took a chance on Blue Frog Breakfast, which has since become New Zealand’s most awarded cereal. “Farro Fresh does a great job supporting and nurturing new brands coming through. They picked us up at the beginning, within months of us launching the brand,” says Blue Frog Breakfast founder Scotty Baragwanath. Believing healthy food and great taste go hand in hand, Blue Frog Breakfast has quickly made a name for itself in the New Zealand cereal market and is now carving a presence in Australia with its recent launch across the Tasman. Scotty, who grew up with a real passion for food and spent 20 years in the international food business, started Blue Frog Breakfast in 2015 seeking a great cereal to impress his young family. The brand has built its success on quality ingredients and great taste combining to deliver a healthy product. Innovation has been at the heart of the business. For example in 2017 it launched the world’s irst probiotic porridge. It was no mean feat as probiotic strains are typically heat sensitive so Blue Frog Breakfast had to ind one with a protective shell that would survive the digestive process until it reached the gut ready to activate. A more recent innovation was producing Australasia’s irst breakfast cereal with marine collagen. Black Doris Plum, Almond & Coconut cereal is a vibrant tasting collision of delicious lavours including dragon fruit, blackcurrants and cranberries, says Scotty. It’s no surprise the product won a 2020 Outstanding Food Producer silver award. The company also took a bronze for its Coco Munch and a gold and FMCG Business Outstanding New Product Champion for its Manuka Honey & Hemp Heart Probiotic Porridge. Scotty says giving customers want they want and staying ahead of market trends is an important aspect of Blue Frog Breakfast. Two innovative new products launched in early 2021 that re lect the current trend for low carb grain-free products are the company’s two 87% nuts and seeds cereals: Macadamia, Almond & Manuka Honey and Cashew, Almond & Maple. They quickly became the company’s biggest selling itemwithin just weeks of launching. Blue Frog Breakfast’s healthy, tasty products also have sustainability at their heart and re lect the company’s ethos of giving back and doing good. The company is associated with Be Accessible, ensuring an accessible world for everyone. This includes the font size on the packaging at twelve point and above to make it easy to read and business cards that use braille. The company has also been an enthusiastic supporter of Eat My Lunch for many years, supplying breakfast for the volunteers. Blue Frog Breakfast is EKOS certi ied carbon positive, meaning they o set 120% of their carbon emissions. It is also Living Wage accredited and sponsors the Wellington City Mission’s Social Supermarket. “Food has a way of bringing people together, sharing stories and creating a sense of joy. Blue Frog Breakfast is very proud to be a part of that.”