PROUD SUPPLIER FOR NORMANS TRANSPORT SINCE 2001 Hammar New Zealand Ltd 0800 2 HAMMAR sales.nz@hammarlift.com www.hammarlift.com/nz Hammar is the world’s largest Sideloader supplier with more than 48 years experience of designing and manufacturing Sideloaders. A combination of Kiwi expertise and Swedish engineering have resulted in Sideloaders based on long-term thinking, safety and quality. A range of high-performance models for every need, made for New Zealand. Setting the standard for container handling The world’s leading manufacturer of sideloaders, Hammar, is setting the standard for smart and simple container handling, exporting to 118 countries around the world with fully owned subsidiaries in strategic countries. Hammar New Zealand managing director Fred Sandberg says the sideloader concept was designed by two men more or less at the same time, around 1963. Probably irst built by Caspar Klaus in Memmingen Germany in late 1964 (Klausmobil), shortly followed by Bengt Simberg of Gothenburg Sweden in 1965, not knowing about each other’s designs until much later. They were soon followed by others such as Noteboom, Goldhofer, Kalmar, Blatchford, Henry Gaussin, and more. In 1973 in Sweden, Bengt-Olof Hammar designed a new sideloader, a modern version when compared to what was available on the market at the time. The focus on the design was to standardise components, lower tare weight, and produce a quality product with a life cycle of 30 years. In 1974, same year Hammar was incorporated, the company produced three units where the third was exported to Norway. These sideloaders were 3.5ton lighter than the competitors. The very irst Hammar sideloader was retired in 2008, after 34 years of service. Hammar was introduced in New Zealand in 1994 and in 1998, Hammar New Zealand was incorporated to get closer to its customers. Fred was approached by Normans Transport which was looking at trading an older sideloader of another brand. “Normans have since bought several Hammars over the years,” Fred says. “The irst ones were the 195 model but later went to our 155 model featuring a StepOver stabiliser leg. Normans have always been innovative in their thinking and when we designed the 110 model, which today is the far most popular Hammar model in New Zealand, I went to see Charlie and his team to show what was about to come. They got very interested and saw the technical and user bene its with the inventions of this new model and how this could bene it their operation. A deal was signed and the new model, in Normans colours, had a worldwide release at the trade show, THE EXPO in Mystery Creek in Hamilton 2017.” Fred says Hammar New Zealand is proud to have served Normans over all these years with sideloaders service and repairs, and it is always a pleasure to visit Morrinsville to catch up with everyone. The Hammarlift is a robust, safe and reliable sideloader, with selected accessories and designs that suits the New Zealand transport industry where it has been well received. “The more it is used, the more the industry realises there is a di erence. We also focus in giving our customers a premium service for use during the ownership.” Despite the Covid situation and several lockdowns for the last two and a half years, Hammar New Zealand has been able to keep serving the transport industry with sideloaders and services. “In Sweden, we have more or less kept on as usual during the Covid period, quite the opposite to New Zealand which means we have been able to receive continuous support from our HQ in Sweden.” This year, Hammar is releasing some new features for its 110 model. These inculde double stacking capacity, 40 ton Safe Working Load, WideLeg StepOver leg with a wider tunnel for easier access, and MegaReach, for handling containers two high in the second row.
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