92 | Broadway Radiology COMMUNITY The leading edge of imaging Broadway Radiology has four premises located in Palmerston North, Levin, Feilding and Palmerston North.. Kim Newth As the largest private provider of quality diagnostic imaging in the Manawatū and +orowhenua regions, Palmerston North’s Broadway Radiology plays an essential role in supporting regional health and well-being. Medical imaging is a fast-moving field with new diagnostic technologies paving the way to ever greater accuracy. Broadway Radiology invests in the latest technology to optimise diagnostic services for their community. The caring team at Broadway Radiology, who all live and work locally, not only provide accurate imaging but also work hard to ensure every person having a scan or image feels as comfortable as possible. With steady growth since 0 0, Broadway Radiology’s total sta team numbers . ȊWe provide all aspects of imaging services, MRΖ, CT and tomography and do a lot of ultrasounds for maternity as well as other general ultrasound requests,ȋ observes Duncan Scott, Broadway Radiology General Manager, who has been with the provider since its inception in 1 . ȊWe have the only bone density machine in the region. Our equipment is all from Philips +ealthcare, a world leader in professional healthcare products.ȋ Broadway Radiology has four premises located in Palmerston North, Levin and Feilding with their lead practice being the Aorangi Specialist Centre. Ζn Palmerston North, this purpose-built centre is one of the most modern facilities in New Zealand and fitted with the latest digital technology. A significant development for Broadway Radiology this year has been a merger with Canopy +ealthcare Group, one of New Zealand’s maMor healthcare providers. The merger brings another layer of support and services to Broadway Radiology’s patients as well as new learning and development opportunities for their sta. Canopy has 1 diagnostic clinics, six oncology clinics, a private breast surgical and diagnostic centre and a drug compounding business. Ζt is the largest North Ζsland diagnostic provider and the largest medical oncology provider in New Zealand. ȊWhile we’re the biggest local private provider of quality diagnostic imaging, we’re small-scale compared to some others. With their clinical focus, Canopy is a good fit for us: the merger enables our radiologists to have collegial support from other world leading experts in the field, and backs up our resources in infrastructure, human resources, technical developments and innovation.ȋ Ζnvesting in sta welfare and skill has long been a key focus for Broadway Radiology, with the merger set to further strengthen the provider’s commitment to their team. ȊWe’re known as a very good employer and will continue to work hard to enhance that reputation through recognition of performance and merit.ȋ The ongoing pace of technological change in diagnostics is phenomenal, not Must in terms of the machines being used but also the associated software. ȊKeeping up to date with the latest developments, especially with recent advances in AΖ, is a very maMor investment focus for us. Cybersecurity is a big part of that too – we’ve got a very sophisticated cybersecurity network to keep our patients’ data safe.ȋ An example of new advanced imaging at Broadway Radiology is breast tomosynthesis, which uses a low-dose x-ray system and computer reconstructions to create 3D diagnostic imagery. For women with dense breast tissue, this technique enables significantly better cancer detection with far fewer false positive findings. ȊΖt consistently gives better imaging results and gives our radiologists much more confidence with what they are seeing.ȋ Broadway Radiology has given a lot back to the community over the years as a sponsor of sporting and cultural events. After a pause at the height of the Covid pandemic, Broadway has once more stepped up its community sponsorship activities. Last year, Broadway supported the opening of a local Lions Mini Golf facility and collected delivered food and children’s toys last Christmas. The team is currently sponsoring an upcoming local Mazz festival. 06 356 5677 contactus@rowanlaw.co.nz RowanLawAssociates Brian and Sara are proud to support Broadway Radiology 06 354 4791 peter@orcus.co.nz www.orcus.co.nz Printed Products Print Management Services Branded Promotional Products Branded Corporate Clothing It's our business to promote yours Pleased to be associated with Broadway Radiology
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