Business North March 2021

| 7 Latest jewel in the Sudima crown Karen Phelps The new Sudima Auckland City is equipped with the high-quality service and amenities shared by all Sudima hotels. Hind Management NZ - Sudima Auckland City DEVELOPMENT S udima Auckland City marks a significant addition to Sudima Hotels’ portfolio and is an example of the group’s continued investment in New Zealand despite the cur- rent impact on tourism, says Auckland-based founder and CEO of Sudima Hotels, Sudesh Jhunjhnuwala. “Our commitment to the hotel and tourism industry is unchanged and we are pleased to have opened the doors at Sudima Auckland City and having Kaikōura and Queenstown openings on the horizon,” he says. The new 4.5-star 194-room hotel is Sudima Hotels’ seventh investment in New Zealand hotels and advances the group’s focus on sustainable and socially responsible best practice, says marketing and brand manager Dzin Alekzander. “Caring for our environment and promoting sustainable practices has always been part of Sudima Hotels’ core beliefs,” says Dzin. “We choose our suppliers and partners carefully, and support sustainable initiatives in our communities,” explains Dzin. Sudima Hotels was the first hotel group in New Zealand to be awarded a Toitū car- boNZero certification and the group has won numerous awards for its sustainable achieve- ments including the most recent New Zealand Tourism Supreme Award. Equipped with the high-quality service and amenities Sudima Hotels is renowned for, Sudima Auckland City has an innovative new addition to further enhance guests’ stays: u-rooms. Designed around the principles of self-care, the u-room promotes guests’ wellbeing while travelling, says Dzin. Furnished with everything guests expect from a modern hotel, the u-rooms also feature timber floors, natural muted colours, a bed that’s centred in the room facing the window to maximise the view, a self-care pack with a selection of healthy snacks and little pamper luxuries and a yoga kit including in- structional videos available on the in-room TV. He says the hotel offers a unique lunch and dinner with its modern Asian plant-focused eatery East, which is already establishing itself as a hotspot in the Auckland food scene. “East offers delicious modern Asian fla- vours, plant-focused dining. The team of chefs, representing culinary talent from Japan, Hong Kong, China, Thailand, India and Sri Lanka, take inspiration from the near and far East to present an innovative and flavourful vegetarian menu designed to share,” he says. Sudima Auckland City is easy walking dis- tance to central Auckland’s bustling shopping, arts, dining and entertainment precincts, which makes it a great location for visitors to the city. It represents a $65 million investment in the local economy. The Sudima Hotels group also has two other hotels in development: a $35 million property in Kaikōura and a $35 million hotel in Queenstown. “Our mission is simple,” says Sudesh, “em- pathy, understanding and accommodating differences. “At Sudima Hotels we care about the little things that put a smile on peoples’ faces and we care about the bigger picture too. “Because caring is life’s greatest value and we take our responsibilities as an ethical busi- ness seriously.” “Caring for our environment and promoting sustainable practices has always been part of Sudima Hotels’ core beliefs.” 09 415 7075 | | PO Box 302 049, North Harbour Mail Centre, Auckland 0751 | . . . | . . , , Celebrating 25 years in the business Proud towork againwithHindManagement and the SudimaHotel