4 | Each edition priority delivered to your door. ach ed . www.waterfordpress.co.nz/subscriptions . . . i i 03 983 5500 Stay informed; we work with business owners and decision-makers across all economic sectors, profiling their success. i ; i i i i - ll i , ili i . Your Business, Your Industry, Your News. r i , r I tr , r . businessnorth Despite the challenges of the job, East Coast farmer Toby Williams says rewards are easily found - page 6 Animal welfare at the heart of operation Spring 2020 www.waterfordpress.co.nz Business North Rural Sales surge for winning sausage Westmere Butchery is renowned as a traditional-style butcher in the Auckland retail market. REGIONAL DEVELOPMENT Westmere Butchery : Dunninghams Sausage Awards T T Kim Newth “Once people see that it’s the supreme winner, they want to go and try it – now they’re realising how great it is.” Delicious pork and leek sausages made by Auckland’s Westmere Butchery have been in sizzling hot demand since taking out the supreme award at the 2024 Dunninghams Great NZ Sausage Competition. In the lead-up to the competition, the butchery was producing up to 50kg a week of the flavoursome sausage. After being selected as the best sausage in the land, sales took off dramatically. “At peak, we were making around 960kg a week to keep up with demand for that sausage,” says Westmere Butchery owner David Rossiter, who has been in the butchery trade for more than 45 years. “Even now, we’re still making around 500kg a week.” Out of more than 800 entries, Westmere Butchery’s pork and leek sausage impressed the judges the most. They gave it top marks for exceptional balance of flavour, texture and quality ingredients. David described the win as “very satisfying” for him and his team. “In a competition like this, it’s what myself and other butchers all aspire to and it encourages us to keep on making better product year in and year out.” Westmere Butchery is renowned as a traditional-style butcher in the Auckland retail market. Their pork and leek sausage has been a favourite for some years now. It was first entered in the Great NZ Sausage Competition in 2015, winning a bronze that year. Back then, the flavour was perhaps a little ahead of its time. Almost a decade later, the classic combination is now top snag and riding a wave of popularity. “Once people see that it’s the supreme winner, they want to go and try it – now they’re realising how great it is.” More than 30 other sausages are available at Westmere Butchery. Flavours and textures continue to be trialled, tweaked and tested in the ongoing quest to achieve the absolute best for the customer. The tasty line-up includes other champion snags, reflecting competition success over many years. In 2019, Westmere Butchery also won the supreme award with their chicken, leek and bacon sausage and, in 2018 the team shared the top prize with their beef and mushroom sausage entry. Their gourmet Wagyu beef sausage won the 2022 People’s Choice award. Last year, the butchery picked up eight awards at the NZ Bacon and Ham Awards, including three Golds, and has previously won best ham. Westmere Butchery’s customers certainly have plenty of choice in-store including not only award-winning sausages, bacon and ham, but also tasty meat cuts, free-range chicken and pork, and various specialty international items like haggis, pork pies, droëwors, biltong and boerewors sausage. “I work pretty closely with our team of 22, including eight to 10 butchers, along with our sausage maker, sausage linker, a couple of bakers, meat packers and counter hands. We all get involved and bounce ideas around between us,” says David. Quality fresh beef is sourced from a farm in South Auckland with premium pork sourced from Wilson Hellaby and Cabernet Foods. Meanwhile, David soon hopes to display all the plaques won through the years as plans get underway to extend the shop premises in coming months. Proud to be associated with Westmere Butchery. sausageingredients.co.nz 0800 17 18 17 | 09 415 3348 Lewis Gray Limited Sausage Ingredients 72 years of making quality sausage seasonings, pink curing salts and ingredients for the professional sausage maker and homemade sausage enthusiast.
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