| 15 T T Karen Phelps DENZA opens flagship showroom Purpose‑built to introduce BYD’s premium luxury sub‑brand to the local market, the new showroom represents a significant milestone in both the company’s growth. Andrew Simms Group REGIONAL DEVELOPMENT The Andrew Simms Group has opened the doors to its newest flagship development, New Zealand’s first dedicated DENZA dealership, located at 50 Great South Road in Newmarket. Purpose‑built to introduce BYD’s premium luxury sub‑brand to the local market, the new showroom represents a significant milestone in both the company’s growth and the evolution of New Zealand’s dealership landscape, says shareholder Matthew Wales. He says the development was conceived with a clear vision: to create a retail environment that reflects the elevated quality, craftsmanship, and technology of the DENZA brand. “This wasn’t just a fit‑out; it was an opportunity to set a new benchmark for the way premium hybrid and EV vehicles are showcased in New Zealand,” says Matthew. “The design needed to be immersive, refined, and truly representative of the product.” To ensure the new dealership aligned with international DENZA standards, the brand appointed SLA, an internationally renowned nature‑based design studio, to oversee the rollout across Australia and New Zealand. The resulting nature‑inspired concept informed the overall visual identity and boutique‑style customer experience. In New Zealand, Andrew Simms Group partnered with RCG who adapted SLA’s global concept to local design requirements, building codes and sustainability standards. This included the specification of locally sourced building materials, ensuring the space not only met DENZA’s aesthetic expectations but also supported New Zealand suppliers. The fit-out was delivered by PCI as the main contractor with electrical works completed by Pengelly Bennett and Sons and a wide network of New Zealand suppliers who specified products available within the project’s unusually short lead time. Despite the complexity and premium detailing involved, the entire fit‑out was completed in just three weeks, demonstrating the capability and coordination of all parties involved, says Matthew. The finished environment features three bespoke display suites, each dedicated to an individual DENZA model. “This gallery‑style layout allows customers to explore each vehicle in a calm, uninterrupted space, similar to the experience of a luxury retail showroom.” Material choices, including stone accents, soft‑touch finishes and leather detailing, were carefully selected to match the craftsmanship and technology of the DENZA brand, while remaining true to New Zealand’s design identity. “We wanted the space to feel intimate and high‑end but also welcoming,” says Matthew. “The experience of viewing a DENZA should feel different — more curated, more personal.” While the dealership itself is the focal point, it also marks the formal introduction of DENZA to the New Zealand market. The initial line‑up: the DENZA B5 and B8, both large SUVs, aligns perfectly with the country’s most in‑demand vehicle segment. “DENZA brings something genuinely new to the premium market,” says Matthew. “These vehicles offer performance and efficiency without compromising on comfort or design.” DENZA’s models integrate hybrid technology, long‑range capability and premium interiors, positioning the brand as a competitor in the luxury EV and hybrid space. With 14 dealerships across Auckland and Dunedin and more than 10,000 new vehicles sold annually, Matthew says the new DENZA Auckland City dealership represents both a strategic network expansion and a deepening partnership with BYD. “Our focus is on delivering the next generation of electrified mobility but in a way that still feels luxurious, intuitive and enjoyable,” says Matthew. “DENZA Auckland is a key part of that strategy.” From the craftsmanship of its boutique display suites to the efficiency of its high‑speed fit‑out, he says the DENZA Auckland City dealership stands as a modern example of what the future of automotive retail can look like. “The product is premium so the environment must be premium,” says Matthew. “This new dealership reflects exactly that.” High-Spec Dealership Delivered Fast Auckland electrical services company Pengelly Bennett & Sons has strengthened its reputation for high-spec, timely work with a recent design and build project for long-standing client Andrew Simms Group. The contract, for a new car dealership on Great South Road in Newmarket, involved lighting and emergency lighting, power, data and AV systems. “It’s all about collaborating with the client to find a design that suits their needs. The construction phase of this project was just three weeks, so careful planning was essential,” explains Ben Pengelly, Project Director. From concept to completion, Pengelly Bennett & Sons managed every aspect of the electrical work, including sourcing products, supplying materials and installing the systems. The fast turnaround was made possible by the company’s hands-on approach and highly experienced team, which currently includes more than 25 staff, including apprentices. “This project demonstrated the importance of organisation and collaboration to ensure we selected the right products and materials to get the job finished in the tight timeframe,” says Ben. “We are very experienced at these types of jobs.” Clients benefit from working directly with the owners, Ben Pengelly and Scott Bennett, who offer over 40 years of combined local and international electrical experience. On site the directors are highly visible, providing guidance to the team and ensuring every detail aligns with the client’s vision. They are involved in planning, problem-solving and even getting on the tools themselves when required, reinforcing the company’s commitment to hands-on leadership. Pengelly Bennett & Sons offer a wide range of electrical services to both residential and commercial clients. These include construction projects, interior fit-outs, maintenance programs, EV and solar installations, and mechanical electrical work. The maintenance service is supported by a 24/7 callout team, allowing clients to relax knowing any issue will be swiftly resolved. The company is built on strong family values, with integrity, precision, quality and client care at its core. “Every client and every job matters. We stake our name on every project, whether large or small. We focus on integrity, precision and quality, and our clients know they can rely on us to deliver a seamless and stress-free experience,” says Ben. With expertise in design and build projects, Pengelly Bennett & Sons take pride in delivering innovative, cost-effective and energy-efficient solutions. The company’s ability to adapt on site, maintain tight deadlines, and coordinate with trusted subcontractors ensures every project runs smoothly. Ben says the company aims to continue building a strong reputation across Auckland, combining technical expertise, hands-on leadership and a dedication to high standards that ensures every project meets the company’s exacting expectations. A family business - built on values. Values. We stake our name on every job. Every project matters whether big or small. Every client is a priority, and every price submitted is carefully quantified to ensure nothing is missed/no mistakes are made. What’s better than an electrical services company that delivers premium work at competitive prices? 0800 873 727 | info@pbandsons.co.nz Construction | Interiors | Design + Build | Maintenance | EV + Solar www.pbandsons.co.nz
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