Business North November 2021

52 | ‘Enhanced customer experience’ T from page 50 Briscoe Group’s new Silverdale complex. The brand has grown to over 40 stores nationwide. Briscoe Group New Premises: Silverdale Project DEVELOPMENT Proud to support Briscoe Group Services we o er HVAC (Heating, Ventilation & Air Conditioning Design) Electrical Engineering (Lighting, Power &Data Design) - Hydraulics (Drainage&PlumbingDesign) - Contract Documentation&SiteObservation www.ljpl.co.nz 09 302 0923 “This is one of the last undeveloped sites within the Silverdale shopping centre precinct. Our stores will complement and complete the precinct and provide the local community with our latest retail services and hospitality hub. We’re really excited to join the retail family there.” Briscoe Group is the parent company of Briscoes Homeware, Rebel Sport and Living and Giving. The Briscoes Homeware brand has celebrat- ed 159 years in business after starting out as an 18th century British trading company that began selling in Dunedin in 1862. While the store is today well known for its homeware products, it began life as a hardware retailer supplying prospectors during the gold rush with shovels, picks, tents and lanterns in the early 1860s. From those humble beginnings the com- pany has grown to be the household name New Zealanders know today – thanks in part to distinctive advertisements with the familiar jingle ‘You’ll never buy better’– and now boasts 46 stores throughout the country. Rebel Sport is the largest sports retailer in New Zealand and has become an iconic brand A strong 40 year legacy giving our clients a multi-disciplined approach to commercial construction macrennie.com PROUD TO SUPPORT BRISCOE GROUP 27C Dragon Street, Grenada North, Wellington T: 04 232 7003 E: wellington@hcf.co.nz www.hcf.co.nz Hills Commercial Floors. Proud to have our customers walk all over us. p. 09 414 1130 | f. 09 414 1132 | freephone. 0800 422 925 e. icb@icb.co.nz | w. www.icb.co.nz 13 Volkner Place, Rosedale, Auckland ALL TYPES OF PILING & RETAINING, PERMANENT & TEMPORARY SOLUTIONS, INSTALLATION | DESIGN & CERTIFICATION within the New Zealand retail landscape. Opening the first Rebel Sport in Auckland in 1996, over the past 25 years the brand the grown to 40 stores nationwide. This year in Auckland the Group has opened a fully rebuilt Briscoes at St Lukes and its latest Rebel Sport store in Morningside. In 2022 Kelly says the focus will be on refitting existing stores to its exciting new format. As well as traditional bricks and mortar stores the Group sells its products online through its websites and offers a Click and Collect service for customers, which is a grow- ing part of the business.