18 | EBOP Chamber: Tirohanga Fruit Company Karen Phelps Embracing the change to modernise Tirohanga Fruit Company is a family owned and operated rural land development company with investments primarily in kiwifruit. to page 21 REGIONAL DEVELOPMENT 027 934 1234 | grootbros@gmail.com Groot Bros cover all of your pollination needs, all over the Bay of Plenty - providing traditional beehives as well as both wet & dry artificial pollen application technology. MFC EARTHWORKS & FENCING Bain 027 2931215 BAY OF PLENTY AND WAIKATO William 022 3961696 mcdonaldfencecon@gmail.com OUR SERVICES All forms of fencing House sites Driveways Civil construction Forestry roading Farm development Farm maintenance Orchard conversions Proudly supporting Tirohanga Fruit Company For all your Transport needs: Containers • Swinglift • Flatdeck Heavy Haulage • General Freight • Storage Waiotahi have an Approved Transitional Facility and Accredited Staff who can take care of your Import and Export Container requirements. www.waiotahi.co.nz 027 227 9581 or 0800WAIOTAHI Tirohanga Fruit Company is future proofing to ensure the business is in great shape for many years to come. CEO Elly Sharp has been heralding the change, which is seeing the company modernise and streamline as well as increase its diversity. Based in Tirohanga in the Eastern Bay of Plenty just outside Ōpōtiki, Tirohanga Fruit Company is a family owned and operated rural land development company with investments primarily in kiwifruit but also farming. Owned by Elly’s father Ray and stepmother Lis, the couple started the company in 1995. Elly came on board over two years ago to transition Tirohanga Fruit Company to a sustainable intergenerational family business. She had spent almost 10 years working for Fonterra from customer service through to regional supply chain manager for Fonterra’s Southern Cone region, which covers the southern half of South America. She then spent five and a half years working for Zespri in the Bay of Plenty as market access manager. Two younger siblings also work in Tirohanga Fruit Company: sister Maria Sharp is the HR manager and brother Paul Walker-Sharp is the company commercial manager. The main day-to-day activities of Tirohanga Fruit Company are kiwifruit orchard development and management, with administrative tasks for the other companies that it has an ownership interest in. It also provides contracting services to these related orchards. Tirohanga Fruit Company manages over 100 canopy hectares on 16 orchards between Te Kaha and Ōpōtiki. It produces around 1.7m trays of kiwifruit in a good season.
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