10 | REGIONAL DEVELOPMENT RLB Packaging T T Kim Newth Packaging leader building on legacy Employing over 35 staff across New Zealand, RLB Packaging supports and stands by their dedicated team. “Our focus today is on innovation, particularly in sustainable packaging and automation, ensuring that we provide future-proof solutions for our customers and remain the go-to experts in packaging.” It is no mean feat to reach 10 years in business. Getting to 100 years is nothing short of remarkable. For Kiwi frontrunner RLB Packaging, which has already ticked off a century in business, the vision moving forward remains the same – to continue delivering the best service in the industry. Founded in 1920 by enterprising merchant Robert Lorimer Button, RLB Packaging has evolved and grown through the decades into a leading provider of tailored packaging solutions. With spacious warehouse facilities in both Auckland and Christchurch, RLB Packaging is well-equipped to meet demand and efficiently serves customers nationwide. General Manager Mike Button, representing the family’s fourth-generation in the business, is looking ahead with confidence with RLB Packaging strongly positioned for ongoing success. “We’re incredibly proud of our long-standing history in New Zealand,” says Mike. “Our focus today is on innovation, particularly in sustainable packaging and automation, ensuring that we provide future-proof solutions for our customers and remain the go-to experts in packaging.” Employing over 35 staff across New Zealand, RLB Packaging supports and stands by their dedicated team. The positive workplace culture naturally flows through to better service and stronger relationships with customers and business partners. Mike says many of their employees have been with them for 10, 20 or even 30 years or more and that’s a real plus from the continuity of service perspective. “Our people and our family culture are our competitive advantage and have been key to our long-term success.” A recent brand refresh, aligned with their focus on innovation, is building further momentum. The modern-look refresh honours their founder’s legacy while also signalling their positive future direction that includes a digital transformation. In July, RLB Packaging launched their new ecommerce website, making it a cinch for customers to browse products, place orders and find the right packaging solutions. It has been well-received and widely adopted by their customers throughout New Zealand. RLB Packaging is making some smart strategic moves this year, designed to keep them at the industry forefront. “We are excited about our recent acquisition of Perfect Packaging that expands our capabilities in end-of-line packaging machinery and automation. This acquisition positions us as a leading supplier of packaging machinery and consumables throughout New Zealand. We now have the largest in-house service department in the country, staffed with some of the most experienced service technicians.” Sustainable business practice is the new gold standard in today’s market. RLB Packaging is helping their customers to adopt more responsible and eco-friendly packaging solutions, including paper-based packaging solutions (as a distributor of the sustainable Ranpak product range) and lower environmental pallet wrap options like FUTERETEK. RLB Packaging’s pallet wrapping partner business PELITEK offers a full range of products and machines that enhance efficiency and sustainability in pallet wrapping. Robopac pallet wrapping machines allow clients to stretch and wrap according to their needs and specifications. The team even provides a free wrap review service to assess current set-ups and suggest pathways to improvement. These reviews can prove very advantageous. After one recent wrap review, The Apple Press from Apollo Foods ended up switching to lighter-gauge FUTURETEK, thereby reducing their annual plastic film waste by one tonne and film costs by $7500. “It’s a perfect example of how sustainable solutions can also drive efficiency and economic benefits.” Giving back to the community and trying to make a meaningful difference is close to the heart of this high achieving New Zealand business, with different charities supported each year. In 2024, their team is proudly supporting KiwiHarvest and Under the Stars. The future is bright for RLB Packaging as industry leaders, driven by a passion to serve. “Looking ahead, we intend to keep evolving and improving, and building strong relationships – with our customers, suppliers and community.” Proudly supporting RLB Packaging
RkJQdWJsaXNoZXIy NDc2Mzg=