| 77 RURAL SERVICES » Power Farming Ashburton Proudly supporting Power Farming Ashburton Proud to support Power Farming Ashburton Brendon Cairns 021 169 5163 Your stockist of the most comprehensive range of fasteners in the South Island Contact your Local Sales Representative TRACTORS & FARMMACHINERY DETAILING Grooming & Detailing • Ceramic Coatings Vinyl Wrapping • Paint Protection Film 027 3333 687 www.iconiccarcare.co.nz 142 Dobson St, Ashburton Tillers from the States, which are a rotary tiller that cultivates compostable beds in dairy barns. Faresin Self Propelled Mixer Wagons are also imported from Italy and distributed throughout the South Island. Simon reflects that the decade has brought with it a myriad of changes that farmers and agricultural contractors have had to come to terms with, including significant changes in legislation, environmental practices and limited availability of staff. There has also been a changing of the guard with a lot of new generational farmers coming through, many farms being run more intensively with less staff and less but generally bigger equipment to get the job done. “Because the farmers are running less equipment, every piece is a lot more important so if it goes down it’s a lot more important for us to get it going again quickly. If we have a tractor, silage wagon, baler or whatever break down it’s critical that we’re there to get it going as quickly as we possibly can.” Automation in tractors and machinery has also become huge. Simon and his team are now selling tractors and sprayers that essentially drive themselves, turn themselves on the headlands and with all equipment automatically operated. He says a good understanding about technology is necessary to set those machines up. “Once they’re rolling they’re a hands free machine and do everything themselves, which is quite exciting. As regards to application of fertilisers and chemicals we’ve seen a huge change in the ability to do more with less, putting product where it’s needed and taking product away where it’s not needed to get the best out of crops and pastures while protecting the environment. We have spreaders that are section controlled putting fertilizer on two-meter swaths if they need to, out to thirty-six metres and everything in between. The soil type might change from heavy to light and it will automatically adjust the fertilizer rate accordingly via a prescription map in NVI reader.” No matter what changes occur the one constant Challenging but successful decade for farm machinery business • from page 75 is the need to build and maintain strong customer relationships, and that is where Power Farming Ashburton shines. “Service, support and building relationships have been the cornerstones of a very successful ten years. I’ve fostered a great team and some of them have been with me the whole way, supporting me in what we do. Without a great team and family supporting you, you haven’t got a business. We love Farmers.” “Because the farmers are running less equipment, every piece is a lot more important so if it goes down it’s a lot more important for us to get it going again quickly.” The five key brands sold under the local franchise agreement are Deutz Fahr and Kioti for tractors, Merlo telehandlers, McHale grass machinery and Kverneland cultivation and grass equipment.
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