68 | Big accolade for Molloy Agriculture Based in Canterbury, Molloy Agriculture delivers a full range of services. Karen Phelps RURAL SERVICES » Molloy Agriculture Ltd South Island agricultural servicing business Molloy Agriculture has taken home the Excellence in Primary Industries award at the 2025 ANZ Ashburton Business Awards. It was also named a finalist in the Excellence in Environmental Sustainability category. “Being recognised is a testament to the dedication and innovation of our entire team. We’re proud to be acknowledged for the work we do to support farmers while caring for the environment,” says company general manager and director Henry Ross. “Recognition at this level motivates us to keep improving. It’s not just about the awards; it’s about proving that productivity and sustainability can grow together.” Based in Canterbury, Molloy Agriculture delivers a full range of services that span advanced spraying, agronomy technical support, liquid fertiliser manufacturing, supply and on-farm application. With a focus on efficiency, precision and sustainability, it works alongside growers to improve yields as well as safeguarding soil health and waterways. “Our goal is to help farmers grow smarter, cleaner and more sustainably. That means integrating technology with agronomic expertise to reduce waste, lower chemical use and maintain productivity.” The company is New Zealand’s largest collector of agricultural hard and soft plastics for recycling, actively promoting circular farming practices. “We close the loop for our clients,” says Henry. “From supplying vital nutrients to ensuring farm plastics are responsibly recycled, sustainability drives everything we do.” Innovation is a core part of Molloy Agriculture’s approach. Company founder and Managing Director David Molloy was the first person in Canterbury to introduce a high-clearance self-propelled sprayer, enabling precision management of tall, high-value crops. More recently it has adopted Capstan Ag’s pinpoint spraying technology and is now trialling Carbon Bee Smart Striker, which combines AI-driven weed detection with real-time optical sensors. “These tools allow us to apply chemicals only where needed, reducing use by up to 90% in some cases,” explains Henry. “It’s about protecting the land and delivering better outcomes for our clients.” Alongside technology, the company emphasises community impact. It supports local schools, sports clubs and charities, recently matching a $10,000 donation with contributions from customers and stakeholders to aid families in need. barenbrug.co.nz 0800 449 955 )TQY YKVJ %QPƂFGPEG Maxsyn, New Zealand’s top-selling perennial ryegrass, just got even better – now supercharged with NEA12 endophyte for increased resilience and productivity. Don’t forget Forge, the phenomenal 3-5 year pasture bred to deliver >> «iÀvÀ>Vi ÜÌ iÛÀiÌ> LiiwÌÃ Ì° With Maxsyn and Forge you can have your cake and eat it. When you invest in pasture, you’re investing in your future. Nothing delivers returns like proven, persistent Maxsyn and Forge. /CP[ JCRR[ TGVWTPU
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