Business Rural North Autumn 2021

| 45 ON FARM » Turihaua Angus: Paul & Sarah Williams Property Brokers Gisborne. As we embrace the New Year our primary sector moves to a firmer footing in 2021, and our rural real estate market reflects this too. Notably, the second half of last year achieved rural real estate sales volumes not seen since 2015 within our NZ Realtor network, particularly pleasing has been re-investment led by beef producers. The events of 2020 have obviously been shaped by Covid-19, and for New Zealand at least, the impact has been more an economic shock than a health one. The global demand for healthy nutritional food with confidence in supply chains has now gone to the next level. In this sense, our NZ primary sector is very well placed to respond as global demand for our produce continues to grow. “Our carbon footprint, environ- mental standards and the level of premiums captured within product categories all count in our favour. Something we sometimes lose sight of with our daily NZ rural sector newsfeeds,” says Conrad Wilkshire, General Manager - Rural. Turihaua Angus and their commitment to proven genetics, enables producers to capture value at the farm gate, key to the long term viability of hill country farming. The combination of proven returns and sustainable food production is fundamental to heading o the pressure from alternative land use. Beef is now being finished on better and better country, particularly in the Lower North Island often at the expense of what was a dairy farm production systems. Angus continues to be the category leader in NZ beef production. “Our Property Brokers rural team acknowledges Turihaua Angus for its inter-generational commitment to the primary sector, we live in the best country in the world. We all knew that prior to the global pandemic but we sure know it in Gisborne.” Proud to be together Turihaua, near Gisborne, is the oldest Angus stud in Australasia and has been managed by five generations of the Williams family on the same property for over 100 years.