| 37 They source their rams from Robin Hilson’s One Stop Ram Shop in Hawkes Bay (above). Zoe, Charlie, Graham and Lisa Richardson (below). Lucia Zanmonti Photography RURAL PEOPLE » Waitawhiti Station Proud suppliers to: elcodirect.co.nz Graeme and Lisa Richardson contacted Bremworth Carpet and Rugs as soon as they heard Bremworth was ditching synthetics and focusing on an all wool strategy for their business. Having ELCO Direct as part of the direct supply chain into Bremworth, it was fitting for us to meet and discuss the synergies that both parties could bring to the table. A large Wairarapa coastal property, that had recently changed sheep breeds and shearing patterns has been rewarded with producing wool that is white in colour, that has good resilience and bulk, a stable micron and a staple length that is suited to produce New Zealand’s best quality wool carpet. Along with the day to day farm management, vegetable matter and weed pressure has been kept to a minimum which has also given their wool clip a major edge. ELCO Direct is actively involved at shearing time, cartage of wool into store, testing of the wool for specific parameters and ensuring Graeme and Lisa are fully informed of the quality of their wool. This strengthens their focus on the next wool clip to ensure the high quality is maintained. We look forward to building on this relationship for many years to come and would like to congratulate them for the very hard work they put into producing this high quality wool supply. Chris Hart – BDM ELCO Direct Ltd.
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