68 | “This marks a new venture for Seeds & Cereals, showcasing our commitment to innovation and meeting the evolving needs of our customers.” Signature seed blends an innovation On site visiting one of our growers’ sunflower crops. Karen Phelps Seeds & Cereals has honed its reputation in the rural communities it serves for offering a personal and responsive service targeted at the unique needs of farmers. A recent innovation is the release of its own signature pasture seed blends. Dan Beckley from Seeds & Cereals says these blends, comprised of tried-and-true varieties, are not only high quality but also budget-friendly. “This marks a new venture for Seeds & Cereals, showcasing our commitment to innovation and meeting the evolving needs of our customers,” he says. Bulk supply of feed grains to farmers is another cornerstone of Seeds & Cereals’ services. The company also excels in providing custom blends for farmers, recognising the importance of tailoring solutions to specific requirements. “When stock has a particular nutritional need we can deliver that via a custom blend for dairy cows, calves, sheep, horses and poultry, horses, calves, sheep etc. Farmers simply ring up and place an order, and we’ll deliver to the farm,” says Dan. This personalised approach sets Seeds & Cereals apart, ensuring that it not only offers competitive pricing but also genuine advice based on the team’s wealth of knowledge. Company owner Bruce Tocher, a seasoned farmer with experience in dairy, sheep and beef, acts as a technical advisor alongside Feeding Solutions Consultant Andrew Ebbett, visiting farmers and offering valuable insights. Seeds & Cereals also takes pride in working collaboraRURAL SERVICES » Seeds & Cereals 2000 Ltd tively with the farmer’s own team, emphasising a partnership approach to ensure success. Operating in the lower North Island, with a 100% private ownership structure, Dan says the company’s goal is to collaborate with growers, contractors, and end-users to create opportunities and solutions that result in a combined positive outcome for all involved parties. The range of services provided by Seeds & Cereals is extensive, covering cropping, brokerage, seed production and feed production. As part of a large network of growers and traders across the country, Seeds & Cereals plays an active role in moving wholesale grain, baleage, hay, and straw. This network allows the company to stay informed about current prices and the movement of commodities, enabling it to
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