Business Rural Autumn 2025

70 | More than 130 years of experience in A significant portion of its business involves nationwide contracts. Karen Phelps With more than 130 years of experience in New Zealand’s rural sector, NZ Farmers Livestock Ltd continues to evolve its service offering while maintaining its core principle of working with farmers for farmers. “It’s our job to analyse a client’s business and to add value to it through our knowledge and connections throughout the country. ‘Working with farmers for farmers’ as our motto states. Fundamentally our job is to get the best price at the right time for our customers’ stock,” says Steve Morrison, chief executive of NZ Farmers Livestock. “Through both our traditional agent network and our digital platforms, we bring convenience to people and more buyers to auctions, giving our vendors greater opportunity to achieve higher prices.” Operating with more than 60 agents across the country, NZ Farmers Livestock maintains an auction presence in 15 saleyards and numerous on-farm sales. Its reach has been further extended through a close association with Redshaw Livestock in Hawke’s Bay, strengthening its North Island coverage, but agents interact nationally to bring the best deals to clients. NZ Farmers Livestock also offers innovative support services including robust sales and purchases contracting, MINDA and NAIT support, on-farm auctions, and saleyard-related coordination. Its network of agents provides professional advice and guidance across all farming sectors, with strength across dairy, sheep and beef. “We bring to farmers a network of agents and contacts, along with the facilities to reliably transact deals so vendors can be paid in a timely manner,” says Steve. “Additionally, we offer finance options to purchasers to facilitate deals.” A significant portion of its business involves nationwide contracts, with specialist knowledge in RURAL SERVICES » NZ Farmers Livestock this area. The company’s Dairy Forward Contract, which is regularly reviewed and updated to reflect the changing dairy environment, provides protection for both vendors and purchasers throughout the entire transaction and beyond. Additionally, it offers specialised contracts for lamb, weaner bulls, and grazing arrangements. The company has successfully merged traditional stock and station agency services with modern digital solutions through its MyLiveStock platform, which now boasts over 8,000 registered users. Steve says that MyLiveStock, offers a no-cost to client option with online bidding capability, whether bidding remotely or at a yard. This platform has been enhanced with a streamlined mobile application, providing farmers with Protect Your Tomorrow Today In rural communities across New Zealand, our experienced brokers will meet you right at your farm gate to help with appropriate, innovative cover for your farming and agriculture risks. Say hello to your Aon Hawera team today: 06 278 1660. The Foundry, 130 High Street, Hawera. aon.co.nz Experts in law relating to: • Farming • Business • Property • Wills • Companies • Estates & Trusts • Relationship Property • Succession Planning comprehensive livestock trading capabilities on their mobile devices. A distinctive feature of its service is the online automated auction option, where the company’s agents capture videos and details of stock on farm, then conduct evening sales online through a regular scheduled automated auction arrangement. As a member of the New Zealand Stock and Station Agents Association, NZ Farmers Livestock took a leading role in developing the industry’s code of conduct and framework, emphasising its commitment to integrity in business operations. Steve says the company’s dedication to professional excellence is particularly evident in its auctioneering team, but supported by ongoing work to build the network and performance. It maintains high standards through ongoing training and development to ensure continuing excellence. As a wholly New Zealand-owned and operated company, NZ Farmers Livestock continues to build on its extensive experience gained through trusted and long-established relationships within the rural community, adapting its services to meet the changing needs of modern farming operations. Steve remains positive about the state of the industry: “The livestock market is currently showing strong returns across sectors, with dairy and beef cattle performing particularly well, and sheep doing better than many had anticipated earlier in the season.”

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