| 87 Modern record-keeping and marketing might have replaced the handshake deals of yesteryear but the fundamentals remain unchanged. ON FARM » Tarangower Angus groups for focused development. No shortcuts, no supplements - just good genetics expressed on grass and hay.In the pursuit of continuous improvement, Tarangower Angus Stud not only selects one or two quality stud bulls each In a sector where change is constant, Marsden AGRI (2007) Ltd stands out for its consistency and personalised service. Founded by Carl Sisson in 2007, the fertiliser company has grown to be a trusted partner for farmers across the greater Central Plateau, including Whanganui and Manawatu. In 1993 Carl began his journey in the fertiliser business as a representative for Summit Quinphos, covering the Coromandel, Waikato, Bay of Plenty and King Country regions. When Summit Quinphos was acquired by Ballance in 2010, Carl saw an opportunity to strike out on his own, leveraging his extensive experience and loyal client base. What sets Marsden AGRI apart is its dedication to personalised service and custom solutions. "We treat every farm on an individual basis," says Carl. "We custom blend to order and come up with solutions for each farm to minimise things such as nutrient leaching and runo , improve animal health and consider the big picture." This tailored approach is exempli ied in Marsden AGRI's recent work with Rob and Nikki Purdie of Tarangower Angus. The process began with a farm visit and extensive precision GPS soil/herbage sampling and nutrient budgeting. "It's a lengthy consultation process to come up with the right fertiliser programme to suit the individual farm needs and goals." Marsden AGRI: A Reliable Partner for Farmers Since 1993 Marsden AGRI's commitment to quality is evident in its global sourcing and custom blending practices. "Not all fertilisers are created equal," Carl points out. “We import the best fertilisers from around the world, blending them to suit each farm's speci ic needs before dispatching the product from our two bulk stores located in Waharoa near Matamata.” The company's success is not just about the products it o ers but also the relationships it builds. "Farmers like consistency rather than company rep changes," explains Carl. "This commitment to long-term relationships has been a cornerstone of Marsden AGRI's success, with many clients staying with us for decades. I am extremely grateful for the long-term support of our customers. It has been a privilege to participate in their farming journeys and lives. I am proud that all my new business comes from referrals." Behind Marsden AGRI's success is a dedicated team, including Carl's wife Davina Sisson, who manages the business, and long-term employees Brad, Doug and Ashley, who handle store operations and administration respectively. For farmers looking for a reliable partner in optimising their pasture production while minimising environmental impact, Carl invites people to contact the Marsden AGRI team for a personalised and results-driven approach. 0800549 3301 www.marsdenagri.co 30+ YEARS HARD YAKKA & STILL GOING STRONG About the only thing that’s changed in the past 30+ years is the bosses’ waistline. That's because at Marsden AGRI we've never flinched from our philosophies of custom blend fertiliser, real world experience & continued results-and our customers have never stopped supporting us. So if you are one of them−THANK YOU! year but also focuses on enhancing its data collection without compromising the breed’s essential traits. Rob and Nikki complement each other’s skills with Nikki handling marketing, bookkeeping and stud data while Rob oversees the farm’s day-to-day operations. “Successful farming isn’t done in isolation,” says Rob, acknowledging key partnerships with suppliers such as Marsden Agri, John Clark Contracting and Osbornes Chartered Accountants. With their children Grace and Tyla showing keen interest in the family business, and supported by dedicated part-time staff, Rob and Nikki are already looking beyond next year’s centenary celebrations to the enduring legacy the family has created.
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