12 | ‘Closed-loop system’ working well What makes this beef special is the Coopers’ commitment to quality and sustainability. Karen Phelps RURAL PEOPLE » Laurieston Farming and Lakeman Brew Jimmy Coops Lakehouse burger bar, which opened its doors in 2021, is not just another eatery – it’s the culmination of a closed-loop food system that begins on a nearby farm and ends on diners’ plates. James and Elissa Cooper, the farmers behind the enterprise, have transformed their farming business into a diverse operation that also includes craft brewing. “Our customers at Jimmy Coops Lakehouse know exactly where the beef has come from and that it’s all top quality fresh local meat,” says James. Back in 2009, the Coopers faced significant challenges when Environment Waikato implemented nitrogen input caps to protect Lake Taupo’s water quality. With their farming business becoming marginal due to these restrictions, they knew they needed to diversify. Their first step was the creation of Lakeman Brewing, now an award-winning brewery supplying customers across New Zealand. The brewery, situated in the middle of their farm, became a crucial link in what would eventually become a closed-loop system. The next addition to the business portfolio was Jimmy Coops Lakehouse, a joint venture with local hospitality experts Vaughan and Leanne Nairn, that serves burgers, toasties, salads, snacks, and desserts, all featuring beef from the Coopers’ farm and beer from their brewery. What makes this beef special is the Coopers’ commitment to quality and sustainability. They raise Simmental cattle, known for their excellent meat characteristics. “Simmental meat is really suited to this as we have worked hard on delivering quality meat for the burgers,” James explains. “The mince is especially designed for the burgers in terms of mix ratio and cuts. The taste from the grains gives it a slightly sweeter, juicier taste.” The grain he refers to is spent malt from the brewery, fed to young cattle on the farm. “It’s a bit like having hot porridge on a cold winter’s morning,” says James. “It not only provides nutrition for the cattle but also reduces waste from the brewing process.” The influence of Kerrah Simmentals, the Coopers’ chosen supplier of bull genetics, plays a significant role in the quality of their beef. “John Knauf from Kerrah Simmentals comes to Jimmy Coops Lakehouse and tastes the beef occasionally,” says James underscoring the close relationship between breeder and end product. “It’s the maternal side of things we focus on with our genetics. If you have a good cow, that’s your base. Kerrah Simmentals have good cows that are productive even in tough times and turn grass into profit quicker. We’re producing a leaner meat and by feeding the grain, the flavours really come through resulting in a beautiful tender, juicy steak.” The success of Jimmy Coops Lakehouse has been remarkable, especially considering the current economic climate. “People keep coming back and it keeps growing,” says James. www.cprefrigeration.nz 022 684 9443 “People comment on the fact we have what they consider the best burgers, value for money, and consistency.” And the Coopers aren’t content to rest on their laurels. November will see the launch of a lamb burger using lamb from their farm. “There’s heaps more I’d like to do,” says James. “I’d love to grow our own vegetables for Jimmy Coops Lakehouse, for example, but it’s one step at a time.” Proudly Supporting Laurieston Farming & Lakeman Brewing At Malteurop, we do more than malt; we support brewers in making the best beers, distillers the best spirits and food companies the best products. We connect farmers, who dedicate their lives to Nature, with life lovers, who share authentic moments around natural drinks & food. 06 327 0077 www.malteurop.com Marton Office
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