58 | RURAL SERVICES » Power Farming Taranaki New site will future proof business Power Farming Taranaki have invested heavily in their Deutz Fahr 1000 hour project – aimed at giving professional operators a chance to put Deutz Fahr tractors to the test in their own eet. Kelly Deeks Keeping its customers growing is Power Farming Taranaki, the local team of farm machinery specialists who understand what is going on for farmers and contractors in their region, the pressures they are under, and the issues they are facing. Power Farming Taranaki is part of a nationwide network of 21 dealerships sourcing best-in-class tractor and agricultural machinery brands incorporating the latest in technology and design from around the world. Locally owned in joint-venture by dealer principal Sam Vickers and wife, Alice, Power Farming Taranaki is proud to be part of Taranaki’s farming community and of the organisations that work in it. “We make decisions at ground level,” Sam says. “We know what’s happening in the local market, and we respond to keep our customers performing and growing.” Power Farming Taranaki has a strong foothold in the market and is always conscious of how it can keep going forward and delivering to its customers. In light of this, a new site has been acquired in Stratford and the business is starting to plan a future move from its current base in Hawera. The new site is very central to the farming population of Taranaki, and Power Farming’s existing client base spans the entire region. Though currently based in south Taranaki, more than half of the businesses existing service work comes from the northern half of the region. “We could have added a second dealership on the north side of the region, but we don’t believe that would be the most ef cient use of resources, and access to high quality staff is especially hard in this economic climate,” Sam says. “So we believe we are best to consolidate our resources in one location, and move north, putting us closer to our market and giving us access to a larger staff base to draw on which will give us the ability to grow in the future.” A substantial move for the business, Sam is determined to get it right. “We need to make sure this move is bene cial for all our clients, so we will be taking plenty of time to work through our requirements. The last thing we want to do is let down south Taranaki clients, so we need to make sure we have systems in place to ensure they are comfortable they are receiving the best service we can offer. “Our job is to be up their tanker tracks, not them reliant on travelling to us.” In its new location, some things won’t change for Power Farming Taranaki. It will still be home to quality farm machinery and exceptional staff. Power Farming Taranaki has been acutely aware of supply chain issues in the machinery market this season, and as such has invested heavily in carrying stock to ensure the business can meet Taranaki farmers needs this winter. There is a huge range of Hustler feed equipment in stock now. “So we believe we are best to consolidate our resources in one location, and move north, putting us closer to our market and giving us access to a larger staff base to draw on which will give us the ability to grow in the future.” Authorised service technicians are regularly trained in the latest technology.
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