| 7 RURAL PEOPLE » Atihau Whanganui Inc. The business operates differently from a typical farming company, balancing commercial performance with responsibilities to shareholders, land, environment, and future generations. focuses on partnerships across suppliers, customers, and stakeholders, while the third centres on data-driven decision making and technology adoption. “If we don’t have the on-farm performance operating well, then we’re really not in business. We also want to be better through partnerships and make sure they are mutually beneficial, and the third area is data-driven outcomes, because we need to be better at collecting data and using it to make decisions.” Technology is expected to play a larger role across the business in the future, including farm technology systems and the use of data and artificial intelligence to improve decision making and efficiency across the organisation. Alongside improving farm performance and systems, the incorporation is also focused on reducing debt and managing risk, particularly given its exposure to commodity markets and the food production sector. “We’ve got a three to five-year journey planned out. The focus is reducing debt, being profitable, but also making sure we are de-risked and sustainable so we’re in a strong position in five years’ time. We’re not even a year into the plan yet but the results are starting to show already.” The organisation also continues to invest in environmental work across its landholdings, including pasture management, waterways, tree planting and retiring areas of native bush, reflecting the long-term nature of the incorporation and its responsibility to future generations. “We always ask one key question when we’re making decisions – what value does this bring to the incorporation, the land and the people associated with it? If we can answer that, then we know we’re heading in the right direction.” Call us today! Manawatu Shearing Top Service Competitive Rates Covering Manawatu, Rangitikei &Wairarapa areas 021 124 4 926 manawatu.shearing@gmail.com FARMING AND ALL THINGS RURAL Proudly Supporting Atihau Whanganui Inc. M: 027 497 4907 E: raetahifarmsupplies@gmail.com Locals Helping Locals
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