Business Rural Spring 2021

| 45 of direct Merino lamb cuts supply A mob of Middlehurst merinos on the move. Photo by Peter Eastway. MEAT & WOOL » Middlehurst Station “There were a lot of different discussions with them as to how we were going to make it work. It’s lucky for us to be able get them to process our animals back in a way that streamlines the supply chain. ” Middlehurst Delivered’s launch on social media through their own Facebook and Instagram pages, the sisters were ready to go. “We launched at a good time, it was just before Christmas. Lots of people thought it would be a great gift idea. The Christmas rush really helped us.” The website and social media platforms were used to share recipes and cooking ideas and over time the offerings of cuts were increased, along with condiments and internationally influenced crumb mixes being added. Middlehurst Delivered’s website now offers a wide range of merino prime lamb, including racks, rib-eye and rump, shoulders, ribs, top roast, shanks, back-straps and silverside leg steak among others. • to page 46 “ Specialists in Agricultural Aviation, Lifting, Vineyard Spraying, Suspension Fertiliser Application, Charter ” Omaka Aerodrome, PO Box 731, Blenheim 7240 Ph 03 578 9684 Email info@marlheli.co.nz Operator of the low-drift Through Valve Spray Boom system THE TYRE EXPERTS IN YOUR COMMUNITY. 0800 4 TREAD (487 323) www.tyreland.co.nz 8 Nelson St, Blenheim | 03 577 9933 | sales@mikesmowers.co.nz Peter 027 433 3522 | (03) 448 6378 | www.peterlyonshearing.co.nz Servicing wool growing clients in Southland, Otago & South Canterbury P ETER L YON S HEARING