Business Rural South Spring 2026

| 91 Mainfert’s nutrient advisors are highly experienced and often remain with the company for more than a decade, allowing them to develop strong relationships with clients. RURAL SERVICES » Mainfert Ltd “There is no silver bullet,” explains Dean. “Good outcomes come from combining research, experience and an understanding of each farming system. Healthy soil underpins productive pasture, healthier animals and better financial and environmental outcomes.” Mainfert’s nutrient advisors are highly experienced and often remain with the company for more than a decade, allowing them to develop strong relationships with clients and gain an in-depth understanding of individual farms. “Our advisors really get to know the people they work with,” says Dean. “Over time that trust allows us to introduce new products or different management strategies when they’re appropriate because clients know we’re recommending them for the right reasons.” Innovation also remains a key part of the business. INDEPENDENT RESTORATIVE PRODUCTIVITY HIGHER RETURNS PROUD TO BE SUPPORTING MAINFERT LTD www . a g r own om i c s . c o . n z Biological inputs that deliver real on-farm results. Biological inputs that deliver real on-farm results. Independent trials. Proven performance. Manufactured in New Zealand. www.emnz.com Ph: 03 684 8410 www.plunket-electrical.co.nz EcoSmart Plunket Electrical – Your one stop shop for all your electrical needs including Industrial, Commercial, Residential, Heating and Ventilation, Data and Security Member Electrical Contractors Association of NZ MASTER ELECTRICIANS Pleased to be involved with Mainfert Ltd Mainfert recently launched MainBio, a microbiological biostimulant that uses naturally occurring bacteria to fix atmospheric nitrogen through both the leaf and root systems. Designed to improve nitrogen use efficiency, the product can help reduce reliance on mineral nitrogen and stimulate root development, improve soil biological activity and support healthier, more resilient crops. “We’re always looking at new products that genuinely add value for our clients. It’s about giving farmers practical tools that work alongside good nutrient management rather than replacing it.” The company’s long-term partnerships are reflected in the results achieved on farm. Dean points to a sheep and beef property in North Canterbury where he has worked with the same family for around 30 years. “By following a maintenance fertiliser programme they’ve seen improved pasture performance with more clover growth, better animal health and heavier lambs reaching target weights earlier. Those sorts of results don’t happen overnight. They’re built through consistent management over many years.” For Dean Mainfert’s steady expansion is less about sales figures and more about delivering lasting value. “Our growth reflects the success our clients are having. If they’re achieving good results and staying with us for decades that’s the strongest endorsement we could ask for.”

RkJQdWJsaXNoZXIy NDc2Mzg=