Business Rural Summer 2024

| 27 Around 300 leaders from New Zealand’s red meat sector attended this year’s event. MEAT & WOOL » Beef + Lamb New Zealand Awards Datamars Livestock is proud to be a core technology provider for farmers supplying to Headwaters’ Lumina Lamb programme. The company's state-of-the-art equipment is used widely by participating farmers, ensuring precise livestock management and maintaining the premium quality standards that Lumina Lamb is known for. At the heart of the system is Datamars Livestock’s Prattley advanced weighing and drafting equipment. The company's innovative Swing Gate Auto Draft system, available in both 3-way and 5-way configurations, has transformed what was once a multi-person operation into a streamlined, single-operator process. These systems, featuring vertical rollers on rear gates, ensure smooth animal handling while preventing sheep from getting caught during the drafting process and are manufactured with lightweight aluminium for optimum strength. The programme's precision farming approach is further enhanced by Tru-Test Electronic Identification (EID) readers and weigh scale indicators. The flagship XR5000 weigh scale indicator with its customisable fields, plays a crucial role in meeting Headwaters’ Lumina Lamb specific criteria, particularly in tracking lamb weights and monitoring time spent on chicory crop – a driving factor in achieving the programme's signature taste profile. Completing the technological trinity is Z Tags' identification systems, which have been serving New Zealand farmers for over two decades. The range of visual and radio frequency identification tags, coupled with innovative applicators, ensures NAIT compliance while providing the durability and retention rates essential for long-term livestock management. The implementation of this technology suite supports Headwaters' unique vision, which began in 2007 with the goal of breeding ewes with higher fat levels for hill country farming. This initiative has evolved into producing lambs with enhanced intramuscular fats, leading to superior taste profiles and health benefits for consumers. Datamars Livestock has forged its reputation with a focus on information and insights being the pathway to a better, more sustainable world. This philosophy aligns perfectly with Headwaters' approach to precision farming, where each lamb has an RFID Tag and is monitored throughout its lifecycle, including the crucial 35-day finishing period on specially cultivated chicory and clover forage. The partnership between Datamars Livestock and Headwaters represents a significant step forward in New Zealand's agricultural technology adoption. As a proud supporter of the Beef+Lamb awards and sponsor of the technology category, Datamars Livestock continues to drive innovation in the sector, providing farmers with integrated solutions that combine sophisticated algorithms with robust hardware to deliver actionable insights. The technology-driven insights have become instrumental in maintaining Lumina Lamb's position as a premium product in the global market. Through the marriage of traditional farming practices with cutting-edge technology, participating farmers can achieve greater financial returns while upholding the programme's commitment to animal welfare and product quality. Datamars Livestock helps Power Precision Farming for Lumina Lamb

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