| 99 Stress free nutrient management Superior Fertiliser Specialists focus on taking the hassle and stress out of nutrient management. Sue Russell One year after stepping into the role of General Manager at Mosgiel-based Superior Fertiliser Specialists, Craig Adams says the company is poised to tap into exciting new opportunities that will further enhance its ability to add value for rural clients. “We’re in the process of applying for government funding and are excited about advancing the work already underway in our Innovation Hub. This is a special time in the journey of the business founded by Lawrence Alloo in 2001, and we see great things emerging from these new developments,” says Craig. Superior Fertiliser Specialists proudly stands as an independent fertiliser consultancy and supply company, and Craig believes the company’s nimble footprint and strong supply relationships are key to delivering value to clients. “We know New Zealand farmers are facing unprecedented challenges, and we’re committed to offering affordable, reliable, science-proven services and products. For Superior to survive and thrive, our clients’ businesses need to be successful and profitable. We have long-term, strong relationships with our global suppliers, allowing us to pass on cost benefits to our farmers.” Superior Fertiliser Specialists focus on taking the hassle and stress out of nutrient management by standing alongside their clients, ensuring personalised support every step of the way. With expert advice, tailored solutions, and a deep understanding of soil health, they help farmers make informed decisions, maximizing productivity while minimizing the guesswork. Through analysing soil composition and understanding the nutritional needs of each farm’s crops, pastures and livestock, Superior create blends that ensure all essential elements are present in the right amounts and proportions. Craig also emphasizes the company’s forwardthinking approach. “We’re equally committed to resourcing innovation to help our clients tackle today’s farming challenges as well as those coming over the horizon. Our Innovation Hub, led by Dr. Phuong Nguyen at our Mosgiel plant, is constantly engaged in testing, research, and innovation.” Recent trials at the Hub include studying the effects of different pH on perennial ryegrass, assessing the impact of micronutrients on ryegrass and white clover pasture, and assessing available phosphorus for perennial ryegrass using Olsen P and Bray 2 P. “We’re about to enter the next phase of trials, focusing on Legacy Phosphorus and fertiliser practices, with the aim of enhancing phosphorus use efficiency through soil testing and better RURAL SERVICES » Superior Fertiliser 0274 376 763 or 027 489 0927 155 Dukes Road South, Mosgiel bbttransport@xtra.co.nz fertiliser selection under field conditions.” Craig points out that while the research directly benefits the company’s services, its impact reaches wider, contributing to the knowledge base of the entire fertiliser sector. “We’re passionate about the value we can contribute to the whole sector, and that’s why our R&D programme is so important.”
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