62 | Boost productivity and protect the environment Phoska K (SOP PK), includes three forms of potassium sourced sustainably from the Indonesian sugarcane industry (top left). Kelly Deeks As a result of increasing non-farming costs like insurance and rates, New Zealand’s pastoral farmers are under growing pressure to lift productivity as well as needing to reduce their environmental footprint, and Fert Wholesale Direct managing director Shane Harold says technology is the key to achieving both. After more than 30 years in the fertiliser industry, Shane has seen first-hand how new products and smarter application systems can transform efficiency on farm. It’s what motivated him to become part-owner and director of Fert Wholesale Direct, a company importing fertiliser directly into New Zealand to offer farmers innovative options at world prices, without the need to tie up capital in co-op shares or infrastructure. “This opens the door for farmers to look at new and innovative ways of applying NPKS, as well as providing a competitive option to other suppliers,” he says. “Our focus is always on increasing productivity while protecting the environment, and we can provide agronomic advice anywhere in New Zealand to help farmers get the best out of their fertiliser investment.” One of Fert Wholesale Direct’s most exciting technologies is ONEsystem®, a micro-granular prilled urea treated with the urease inhibitor NBPT. Traditional granular urea typically delivers just 35 percent nitrogen use efficiency, but trials show ONEsystem® can lift this figure to as much as 80 percent. “That means farmers can grow more dry matter from less nitrogen, while significantly reducing the environmental footprint of using synthetic nitrogen,” Shane says. RURAL SERVICES » Fert Wholesale Direct Ltd WWW.SOUTHPORT.CO.NZ P R O U D T O S U P P O R T f e r t w h o l e s a l e d i r e c t l t d LOGISTIC & WAREHOUSING SOLUTIONS David 027 453 1170 / fowler@farmside.co.nz • to page 64 The company is also the only New Zealand supplier of Earth Max, a fertiliser combining ammonium sulphate, urea, humic, and fulvic acid in a single granule. A natural soil health system which focuses on nutrient density as well as boosting pasture growth. Cutting Edge science through international laboratories helps devise fertiliser blends in conjunction with Shane's products. Animal Health Costs are cut dramatically due to nutrients animals require through the pasture. All natural systems can easily be adopted to organic farming Highly e icient and fast acting Cost-e ective and its performance for the end-used yields a leading return on investment Stockist of Fert Wholesale Direct Product in Balclutha Get In Touch with Reece Johnston 027 450 4051 reece@highlandnutrtition.co.nz Introducing New Zealand's most accurate soil nutrition system.
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