Business Rural Winter 2021

A NATURA L ST EP FORWARD I N F LOOR I NG bremworth.co.nz Bremworth. It’s a name synonymous with warmth, extraordinary quality, durability and comfort and today New Zealand’s iconic carpet manufacturer Bremworth is leading the charge in proclaiming the outstanding bene its of natural wool ibres. Marketing Communications Manager, Padgett Johnson believes the company’s decision to embrace only wool in its product o ering takes it back to its roots over 60 years ago, when founders Tony Timpson and Grant Biel believed in the enduring qualities of this miracle ibre. “We are now only producing carpets and rugs from wool and we know that this is the right decision in this age of care and concern about health bene its and environmental impact,” says Padgett. And while a pure wool carpet simply feels wonderful to walk on, research undertaken by AgResearch points to serious health, economic and environmental bene its that low from its use. Wool’s ability as a thermal insulator results in heating and cooling cost savings of between 8 – 13%, it naturally repels odour and stains and its resilience means carpet pile height is retained with strong bounce-back. Driving the decision is recognition of a changing world; a world where consumers increasingly want only naturally sourced products. Padgett says the return to only wool will go a long way toward breathing life back into New Zealand’s wool sector. Pure-wool carpets an investment in health With three manufacturing plants in New Zealand, Bremworth is prepared to meet high levels of demand for its range of designer carpets and rugs. The decision to stop production of synthetic carpets is a bold move and one Padgett believes has been taken for all the right reasons. “Synthetic ibres are essentially plastic and if you consider that a typical Kiwi home carpeted in synthetics is equivalent to 22,000 plastic bags on the loor by weight, it’s a really sobering reality in terms of negative environmental footprint.” Put simply, Bremworth is ‘walking the talk’ when it comes to reducing plastic pollution. The market here is responding with a resounding ‘yes’ to this decision with demand growing for the company’s natural interior solutions. “We’re making our wool carpets more accessible through our Bremworth, Aspire, Lifestyle and Commercial collections and we’re investing heavily in research and development to continually improve all aspects of our carpet manufacturing process.” Buying a pure wool Bremworth carpet is an investment in health, well-being and environmental sustainability and a smart economic choice. “We know our customers buy on the quality of our design, the integrity of our manufacturing process and our outstanding reputation but when they buy a Bremworth carpet or rug the environmental bene its are like an intrinsic gift they get.” Visit www.bremworth.co.nz to order free samples or buy rugs online with free shipping NZ-wide.