28 | Catching newmarket In April this year Stabicraft launched its new 2350 Supercab. T T from page 26 Stabicraft Marine REGIONAL DEVELOPMENT curve, just understanding the customers, the dealers, the product and marketing, specifically around the Great Lakes area in Eastern North America. So, even though we’ve been in North America for over 30 years, there’s still a massive opportunity for us.” Over the three decades that Stabicraft has been operating in the US it has established 10 dealerships, predominantly in the Pacific Northwest – Alaska, Washington, and Oregon. “We have well-established dealers there, a pretty good product knowledge, and a good customer base. But, go to the Eastern Seaboard, Great Lakes area or south to Texas, the product changes completely and the customer changes. “We’re just going through that now and starting to understand those markets within markets. “Three months ago we appointed our first East Coast dealership that services the entire East Coast of the United States and they cannot keep up with demand. “The dealership is in North Carolina, with customers from right down in Florida and all the way up to Maine. “It just shows the sort of opportunity there is for us, which is exciting. Our next key area of interest is the Great Lakes area, and we’ve just finished a two-week road trip around that area, visiting over 30 dealerships. Within the last 12 months we’ve also appointed dealerships in Canada and now have five dealerships there.” Still focused upon growth and establishing new dealerships both domestically and internationally, Stabicraft has spent the last five years understanding what sets it apart from its competitors, particularly following the rollercoaster years immediately before, during and post-Covid. “It goes back to that foundation of innovation and solving a problem, and I think that was really evident at this year’s boat shows where we were presenting new product, where many of our competitors weren’t. Subsequently, we had really successful boat shows. “It doesn’t matter if you’re in a recession or the economy is booming, people demand innovative new product; you can’t just rest on a product that has been good to you for a long time.” In April this year Stabicraft launched its new 2350 Supercab, the first traditional enclosed cab seven-metre boat to be released for many years, and Dan says it was an absolute success. “It has a full ground-up redesign, new hull, big enclosed cab, and all the latest and greatest Stabicraft DNA and innovations. It has been a hole in our lineup for a long time, but it is such a unique, well-performing hull that it has gained so much traction post-Covid. “Since its release we’ve sold over 20 units, and we’re talking a package of over $250,000. The 2350 was a huge hit at the Sydney Boat Show in August, with nine units being sold there as a result.” New Zealand’s Leading Supplier of all Engineering Plastics UHMWPE ∙ HMWPE ∙ HDPE ∙ PP ∙ Nylon ∙ PETP ∙ PTFE ∙ Acetal Orkot ∙ APR ∙ Sustaglide ∙ PEEK ∙ PVC ∙ P1 ∙ Polycarbonate Conveyor Components for food & beverage Custom Manufacturing & Engineering Application Development ∙ Solution Providers Full Cad Cam Machining Facilities 111 Wrights Road , Middleton , Christchurch. chsales@dotmar.co.nz www.dotmar.co.nz Proud to be partners with Stabicraft Marine CALL 03 338 0525 Fi Innovations is a leading New Zealand specialist in 3D additive manufacturing, composites and resin applications. Phone : +64 3 216 6650 Email : info@f-i.co.nz Website : f-i.co.nz Address : 38 Otepuni Avenue Invercargill 9812 Turning great ideas into reality. POOL REFURBISHMENT 3D PRINTING & SCAN FIBREGLASS BOATBUILDING FLOORING RHINO UTE LINERS 0800 255 638 Proudly supporting Stabicraft Marine for over 30 years Leading supplier to the Aluminium Boat Building industry. Now offering router cutting from our Christchurch operation. MARINE COATING SPECIALISTS 90 Preston St, Waikiwi, Invercargil 9810 (03) 215 8584 | invercargill@royans.co.nz www.royans.co.nz Royans Invercargill are proud to support Stabicraft Marine TRUCK REPAIRS MARINE COATINGS PAINT & REFINISHING POWDER COATING & SANDBLASTING FIBREGLASS REPAIRS INDUSTRIAL COATINGS Phone 0800 273 9180 Fax 09 273 9185 WHOLESALE MARINE 241 Ti Rakau Drive, East Tamaki, Auckland | www.tenob.co.nz sales@tenob.co.nz
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