50 | Challenging status quo DETA Consulting supports clients throughout New Zealand, the east coast of Australia and the Pacific Islands. Deta Consulting T T Richard Loader “What motivates us is implementation, and the delivery of outcomes for the organisations we work with.” REGIONAL DEVELOPMENT The entrepreneurial journey of Jonathan Pooch, the founder of DETA Consulting Ltd, has been recognised at the 2024 EY Entrepreneur of The Year programme, in which he was named a finalist. The EY Entrepreneur Of The Year programme shines a spotlight on entrepreneurs across New Zealand, who master the artful balance of passion, determination, character, and skill to create businesses that address the most complex challenges and build a better working world. Jonathan acknowledges that while he would not previously have considered himself to be entrepreneurial, in going through the EY programme he recognised that an entrepreneur is someone who is prepared to take a little bit of a risk establishing something that challenges the status quo. “To do that, there’s an element of perseverance and vision in order to think differently to other people. I’ve always enjoyed solving complex problems in a simple way and that applies to the work we do and the establishment of DETA. Being named a finalist is great recognition for all of our team and the work everyone has done to have the impact we aspire to in terms helping organisations reduce their carbon emissions. “The one thing that I’ve done in leading DETA is attract and retain a team of passionate and talented people, and create an environment for them to thrive. For the clients who have chosen to work with us, it’s recognition of their drive to improve. Part of the reason that it’s entrepreneurial is that everyone, including our clients and our team, have this ability to think differently, challenge the status quo and drive forward to a new future.” While DETA Consulting’s foundation in 2011 was initially around cost efficiency, particularly around utilities, Jonathan says it was always his ambition to focus on decarbonisation and sustainability. “I was a little ahead of the market at that point, and it wasn’t something that organisations wanted to pay for. But over time we were able to weave those aspects into our portfolio of work. “Ultimately DETA was founded on creating practical and tangible outcomes. We provide great advice, and we also help get things done. What motivates us is implementation, and the delivery of outcomes for the organisations we work with. There are three aspects of our work. Firstly, it’s strategy and advisory around what 2040/2050 looks like for our clients in a decarbonised world. It’s visionary, big-picture thinking, challenging the status quo. “Secondly, we have engineering, which is about building the project for this or next year. It’s around concept and detailed design, some procurement, sizing and costing; effectively building the business case for the first project in the organisation’s long-term strategy. Thirdly, we have project management and project delivery support.” With the corporate office in Christchurch, and offices in Wellington, Tauranga, Melbourne and the Sunshine Coast, DETA Consulting supports clients throughout New Zealand, the east coast of Australia and the Pacific Islands. “Our clients are mainly industrial, typically in food processing including meat and milk. We also service the health and education sectors and provide some strategy advice to central government and government departments.” Jonathan Pooch, the founder of DETA Consulting Ltd, has been recognised at the 2024 EY Entrepreneur of The Year programme, in which he was named a finalist. Proudly supporting Deta Consulting Ltd Specialists in mechanical fabrication & installation works He Refrigeration and Air Conditioning, Equipment Supply, Ice Banks, Water/Glycol Chillers, at Recovery Branches Nationwide Christchurch Support Office www.activerefrigeration.co.nz Email: info@activerefrig.co.nz Phone: (03) 339 2617 Energy Efficient Engineering, 24 Hour Service, Design Build, Preventative Maintenance, Supply & Installation Proud to support Deta Consulting Ltd
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