40 | Ravensdown New tech offers new opportunities “Our agri-managers are the face of Ravensdown,” says Garry Diack, Chief Executive Officer, from page 38 REGIONAL DEVELOPMENT “We also have 30 plus environmental consultants visiting farms throughout the country who will sit with farmers and help prepare a farm environmental plan. We fully expect fertiliser sales to continue to decline over time but that our environmental and sustainability work will become increasingly more important for our customers.” More farmers are getting to grips with new technology and how they can help improve their farming practises. Technology like HawkEye farm mapping is helping farmers make smarter decisions for better farm and environmental outcomes. “There is a huge opportunity in technology and we’re seeing more young people, the sons and daughters of farmers, thirsty for this. They want to look at their phones and get instant information or be able to order product while out working on farm,” he says. Taking a more collaborative approach to creating new technology amongst other industry players will also benefit farmers who can be overwhelmed by the range of products being marketed to them. Ravensdown is working closely with other industry leaders to keep innovating and show leadership in the technology area and wider agricultural industry. “Farmers are managing challenges on multiple fronts, and we are supporting them so that they can do what they do best and farm with confidence in the future,” says Gary. “We want to enhance their productivity and production on farm but also support them with their sustainable practices, particularly reducing greenhouse gas emissions and improving water quality.” Ravensdown has worked hard for surety of supply during unprecedented global volatility over the past 12 months and the impact of Covid-19 on shipping which have resulted in unprecedented upward pricing pressure. Throw into the mix a wetter, albeit warmer winter, and Gary agrees it’s a been a tough time for farmers in general. There’s so many challenges coming at our customers however we are stand ready to support them shoulder to shoulder.” Phone: 03 983 5500 waterfordpress.co.nz Find new clients with regular marketing in print media ADVERTISING IS GREAT FOR BUSINESS PARTNERS AT HEIGHT Project Management is complex. We keep it simple: right crew, right gear, on time. 0800 UPRIGHT / 03 348 7385 www.uprightscaffolding.co.nz
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