36 | REGIONAL DEVELOPMENT - SOUTH CANTERBURY Silver Fern Farms Pareora T to page 38 T Richard Loader “That’s about understanding the market, what your consumers and customers want around the world and making sure we deliver those signals back to farmers so that they can deliver the product to us. “ A company of proud, passionate farmers and food people, Silver Fern Farms is dedicated to doing the right thing, collaborating, innovating, and always creating delicious, nutritious and inspirational food for its customers. Silver Fern Farm’s has been entrenched in New Zealand’s farming history for over seventy years, evolving as the country’s leading procurer, processor, marketer and exporter of premium quality lamb, beef and venison. From lifestyle block owners with a few sheep or cattle through to large-scale corporate farming systems and everything in between, Silver Fern Farms works with 16,000 passionate farmers throughout New Zealand, and processes product through fourteen sites across New Zealand. At peak processing, Silver Fern Farms employs around 7,000 people across its processing network, head office and other sites. The company also has offshore sales offices in Shanghai, London, the United States, Dubai, Japan and Korea, ensuring it remains close to its customers in the key markets it operates. First registered in 1948 as Primary Producers Co-operative Society, the company rebranded as Silver Fern Farms in 2008 and is now a 50/50 partnership between Silver Fern Farms Co-operative and Shanghai Maling, a China-based company primarily engaged in the production, processing and distribution of meat products. Farmer/Suppliers make up the vast majority of the remaining 50% shareholding, underpinning the company’s origins as a cooperative — a hallmark of many successful Kiwi enterprises. Silver Fern’s Chief Customer Officer Dave Courtney says while being a shareholder is not a pre-requisite for being a farmer/supplier, it is something that is encouraged to foster a relationship culture when striving to deliver the premium products the market desires. “That’s about understanding the market, what your consumers and customers want around the world and making sure we deliver those signals back to farmers so that they can deliver the product to us. It is then about us taking care of their work through our processes to deliver what the consumer wants.” Focus on customers and consumers Talk to us today about your Switchboard, Switchgear, and Automation requirements e-mail: sales@bremca.nz web: bremca.nz Proud to support Silver Fern Farms Pareora Celebrating our 50th year, Bremca is the largest manufacturer of it’s type in New Zealand. Trusted for our innovation, engineering, quality, and delivery, our reputation is backed by decades of outstanding work and results. POWERING UP SILVER FERN FARMS
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