Business South June 2025

Strawberry Sound is proud to mark 40 years in business — a journey that began in a humble recording studio on Bath Street in Dunedin and has grown into the South Island’s largest audio visual integrator. Founded in 1984 by Mike Pearce, Strawberry Sound was originally a creative hub for musicians and sound engineers. Driven by a passion for technology and a deep understanding of sound, Mike expanded the business into AV sales and installations, laying the foundation for what would become a leading force in New Zealand’s technology integration landscape. Today, the company operates out of four key South Island locations — Dunedin, Queenstown, Christchurch, and Invercargill — delivering fully integrated audio visual, lighting control, and automation solutions to residential, commercial, and events clients. Whether it’s kitting out a stadium, transforming a home with smart automation, or delivering world-class AV for a corporate event, Strawberry Sound offers end-to-end design, installation, and support. The business is now led by Mike’s son Reuben Pearce, based in Queenstown, alongside long-time business partner and fellow director Mark O’Neill in Dunedin. Together, Reuben and Mark also own and operate the Christchurch branch, blending family legacy with professional expertise. Their leadership reflects the values that have always driven Strawberry Sound — personal service, technical excellence, and genuine passion for what they do. Being an independent integrator gives Strawberry Sound the freedom to choose the best products from the best global manufacturers, ensuring that every solution is tailored specifically to the client’s needs. The company works across a wide range of sectors, including education, tourism, hospitality, council infrastructure, and private homes. A commitment to staying on the cutting edge of digital technology has kept them relevant and trusted across generations. At the heart of it all is a team of technicians, designers, and installers who love what they do. This is not just a job — it’s a craft. And it shows in the results. "We believe great technology should feel invisible — intuitive, elegant, and completely in tune with how you want to live or work," says O’Neill. "That’s the level of integration we strive for on every project." As Strawberry Sound celebrates this milestone year, the business continues to invest in training, new technologies, and strong partnerships — all with an eye on the future. But the soul of the business remains rooted in the same values it was built on in that small Bath Street studio: creativity, integrity, and a love for great sound. Dunedin 03 477 7742 info@strawberrysound.co.nz 61 Castle St, Dunedin Christchurch 03 379 8477 office@strawberrysound.co.nz 174 Carlyle St, Sydenham, Christchurch strawberrysound.co.nz Queenstown 03 441 1223 qt@strawberrysound.co.nz Flat 24/159 Gorge Road Invercargill 03 748 1399 61 Leet Street Stay Connected Get in touch with us. Strawberry Sound: 40 Years of Turning Dreams Into Reality Celebrating Four Decades of AV Excellence Across the South Island WE TURN DREAMS INTO REALITY WITH BESPOKE INTEGRATED TECHNOLOGY SOLUTIONS

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