18 | T T to page 20 Westland Milk Products Ltd T T Karen Phelps Customer needs drive company growth Alongside innovative new products, the retail butter market continues to offer substantial growth potential for Westland. REGIONAL DEVELOPMENT Westland Milk Products is positioning itself for substantial growth in 2025. Zhiqiang Li, acting CEO of Westland Milk Products, says targeted investments will lay the groundwork for a number of growth opportunities for Westland in the future, particularly in the area of high-value nutritional ingredients. “With sales and shipping volumes up in 2024 year-on-year, our plan in 2025 is to find new international markets with a particular focus on our ongoing research to understand customer needs,” says Mr Li. He says that the company’s production, innovation and sales teams work closely together to ensure they meet various customer requirements across the product portfolio, and understand how products perform in different applications. A key focus for Westland Milk Products this year will be maximising its protein portfolio in response to global trends supporting high-protein diets. With demand already outstripping supply for some products, the company will be working to increase production through site optimisation upgrades. The completion of Westland Milk Products’ new lactoferrin plant due this year represents one of its most significant investments. “This investment enables us to produce both freeze-dried and spray-dried lactoferrin, both with different target applications and overall benefits.” Industrial Controls are proud to support Westland Milk Products Ltd
RkJQdWJsaXNoZXIy NDc2Mzg=