Business South March 2021

| 15 TOURISM Oxbow Oxbow Adventure Co. promises visitors an experience of exhilaration absolutely like no other on earth. Helping brands connect Powered by people, driven by purpose — Strategy was founded 30 years ago in Christchurch, and has evolved as an international network of studios focused on connecting human needs to business outcomes. Managing Partner Nick Harvey says the Strategy team is passionate about creating ideas that move people. “We work in partnership with companies to help brands connect with people in a constantly changing world. We don’t just present the information — we create im- pactful work that changes behaviour. Every brand has a story to tell, and every brand has to make a connection. We help clients bring their stories to life.” Nick says the company’s mission is simple; “Every day, we use insight, creativity and collaboration to design ways to help get people to like, buy or think something on behalf of our clients.” While Strategy now has studios in Christchurch, Wellington, Auckland, Sydney and Tokyo, as the founding studio Strategy Christchurch has a 30-year-old legacy with an entrepreneurial start-up at- titude and even though it now has a global footprint, at its core it remains ercely a Mainlander business. “Strategy Christchurch is still based in the city, but services the South Island and we look for any excuse to get out and about to where the real magic happens in New Zealand: the regions and communities that feed this country and others. During our 30 years of experience in the local southern lakes district we have worked within sectors including Tourism & Hospitality, Agribusiness, Education, Sport and Fast Moving Consumer Goods. “It’s been a real pleasure to partner with Oxbow and bring their vision to life and to see it all in action for ourselves.” The story of Strategy begins with its peo- ple — people who dream and don’t shy away from a challenge, people who are creatively curious and love a good idea, people who want to make a difference in the world. “We’re a global collective of diverse and curious brand experts,” explains Nick. “As problem-solvers, free-thinkers, inno- vators and storytellers we grow brands to make a difference in the world — connect- ing human needs to business outcomes.” As part of Strategy’s company philosophy it has structured its of ces with equal part- ners who maintain the balance between creativity, strategy and business. It’s a powerful combination that has prov- en itself time and time again. “You’ll always get to deal directly with one or more partners. Someone who has a nancial stake in the business; someone who is invested in making things happen, with passion, intelligence and personal commitment — sharing the risks with you to get it right.” Creating brands for the adventurous, the curious, the thrill- seekers, thedreamers, the free-thinkers, the innovators, and the storytellers for over 30 years. We create ideas that move people. Find out howwe can help you. strategycreative.com